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2023 AMA Winter Academic Conference
Marketing During Times of Change We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. Mark your calendar and plan to attend the 2023 AMA Winter Academic Conference in Nashville, TN, which will shed light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change. If you cannot join us in Nashville, select virtual programming will be available. More details will be made available this Fall.... read more →
Talking Our Talk : How to Reach and Engage Diverse Audiences
Learn from marketing and advertising pros who are engaging and persuading diverse audiences.Join the AMA San Francisco on Thursday, February 23rd, at 1 PM Pacific for a roundtable discussion.Talking Our Talk : How to Reach and Engage Diverse Audiences. This roundtable will include a panel of marketing and advertising visionaries who will show you how they have become fully engaged with ALL their clients, customers, and prospects. They have their eyes wide open to the power of inclusivity. You will learn how companies of all kinds are beginning to drive social equity, not just as change agents, but as smart business organizations. These marketers are more and more focused on staying relevant and competitive. They understand the expansion and connection that will come from both our growing BIPOC and LGBTQ populations. How do they reach these diverse audiences and speak to their dreams, desires, issues, and concerns? Is it in one voice? Or many? That is the question that will be answered in this special DEI roundtable. If you’re a professional marketer, advertiser or communicator, this event will leave you with a road map for becoming skillfully inclusive in the Age of Diversity. See you there!------------------------SPEAKERSDr. Jake Beniflah, Moderator, Author […]... read more →
Free
Skill Academy: Brands, Business, and Bullshit with BradleyBrands
Introduce Marketers to the core concept of how strategy will strengthen their careers as a marketer. To also help them sniff out the bullsSession Topics:What is Brand StrategyWhat is Business StrategyHow are these relatedAnd How are they notWhat comes next About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise, these organizations and business professionals gain marketing material, strategies, and ideas curated to their needs and business goals.AMA SF Externship Academy Business Sponsors:JUMAArete Dance CompanyLos Altos Women’s Acupuncture Clinic... read more →
Free
AMA SF Spring Into Networking
Persona Social Club 685 Sutter St, San Francisco, CA, United StatesJoin us and enjoy an evening of networking with fellow marketers and AMA SF Members at Persona Social Club.Join fellow AMASF members and marketers for an evening of networking at Persona Social Club. Learn more about AMA SF, our Externship and Mentorship programs, and upcoming events. Pre-registration is required as space is limited — so reserve your spot today! Admission is FREE for AMA SF members, $10 for non-members. Ticket sales help support our organization and enable us to host more in-person events. Register and buy your tickets today!... read more →
Free
Skill Academy: Social Media Marketing with Thomas Moyer
Exploration of paid digital media marketing with a special emphasis into social media, media strategy, planning, and execution.About Thomas: THOMAS P. MOYER, PMP is a media expert with over 15 years of experience. He currently works as a Group Media Director at H&L Partners and works with strategic alliances with the AMA. Part time, he teaches digital marketing classes at the UC Santa Cruz extension and has done so for the past 5 years. Previously, his career experience includes stints at Genentech, Dentsu Aegis Network - Empower Media Team, M&C Saatchi Mobile, T3, The Think Tank, Kenshoo, Mediaplex (a division of ValueClick), and Microsoft. He’s also an acting advisory with CooMo, a travel startup. He writes articles about digital marketing and is a frequent keynote presenter at trade conferences.As a former performing arts professional, David loves creativity and collaboration. He is passionate about supporting powerful, compassionate missions with strategy, tools, and process. He is an east coast transplant enjoying life in the San Francisco bay area.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing […]... read more →
Free
Brands and The Great Progression
Radian Gallery 440 Brannan Street, San Francisco, CA, United StatesHow today’s leadership teams can align their company’s brand with coming seismic shifts in AI, climate, demographics, and even politicsFeaturing Peter Leyden, Founder, Reinvent Futures, in conversation with Tony Wessling, coFounder, Chromium Group. Produced in partnership with AMA SF.Please join us for an evening of networking and conversation, as Peter Leyden and Tony Wessling discuss the very different but potentially better future barreling towards us, and how brand leadership will need to think and plan quite differently as well. They will talk about how to take advantage of the opportunities of what Leyden calls The Great Progression and sidestep the many pitfalls that may lie ahead too. They will touch on how a wide range of fundamental system changes driven by AI, demographics, politics, and climate will continue to transform the expectations customers have for the brands and companies with which they align.What is The Great Progression?In the next 25 years, the world arguably will deal with climate change and transition the bulk of our core energy sources from carbon to clean. We will transition our transportation systems from the internal-combustion engine to electric mobility as part of an even larger process of reinventing cities. We will scale up brand […]... read more →
$20.00