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The Neuroscience of Being Memorable

Unnamed Venue 2nd Street at King, San Francisco, United States

Success in any industry is a function of influencing others. This is no easy task because modern audiences and decision makers are bombarded with requests for their attention, many of which go ignored. In this session, discover strategies for transforming yourself and your message into something worth noticing. Carmen Simon delves into the field of neuroscience, revealing how the brain processes information. The key is understanding what makes people pay attention, remember you and ultimately act on what you say. Learn how to convert neuroscience insights into practical guidelines that will help you resonate with people and spark action. GUEST SPEAKER: Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen speaks frequently to corporate, academic, and government audiences on the importance of using brain science to craft. Carmen speaks frequently to corporate, academic and government audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act […]... read more →

Influencer Marketing

Kupros Craft House 1217 21st Street, Sacramento, CA, United States

Registration includes food and one beer or wine included! Don't miss this great event. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However, much of this success is an outcome of an effective influencer outreach program. A study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than traditional approaches. Hence, it is no wonder that brands flock towards influencers with 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for food and drinks with Shane Barker and Gordon Fowler as they discuss how they have built their influence networks and that of their clients.  Do you want to increase your own influence? Do you want to find an influencer for your business? Do you just want to understand the potential for this channel to help cut the noise distracting your customers? We will cover these questions and more in a fun and engaging evening with these experts.  About the Speakers: […]... read more →

$25.00 - $35.00

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What Does SMB Want From the Portland Marketing Community? A panel discussion – March Luncheon

BridgePort Brewpub 1313 Northwest Marshall Street, Portland, OR, United States

What do small and medium-sized businesses need from the Portland marketing and creative community? Where do you find those resources and how do you make those relationships work? Join us on March 6 for a discussion of what these marketing needs are, where to find the resources you need, and how you can use those resources most effectively.... read more →

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Strategy! The Workout

Invoke 400-322 Water St., Vancouver, Canada

That’s the question this two-hour session seeks to answer. In a high energy, hands-on workout, attendees will run through survival techniques that help creative brains quickly get to good strategy while exploring ways to practice every day. They’ll leave supercharged but, most importantly, they’ll take with them clear definitions of words such as “problem”, “insight”, “idea”, and “strategy”, and a determination to do more strategic, more creative work back at their desks.

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Does your SEO strategy rely on luck?

Seattle Yacht Club 1807 E Hamlin Street, Seattle, WA, United States

Search engine optimization is a rapidly and ever-evolving field. SEO strategies and initiatives that were once fail-proof may no longer be delivering your desired results. Learn why last year’s approaches to increasing your website traffic won’t give you the same quantity and quality of visitors now. And, more importantly, what to do about it.