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Optimized Email Marketing: Secrets to Success
Continually Improve Response and Revenue Email is one of the most cost-effective, best bang-for-your-buck marketing channels. It’s cheap, effective, controllable and highly testable. But beware! Without knowing how to optimize for engagement and response, you run the risk of blasting your subscribers with campaigns that fail to engage, bore them, or worse yet – drive them off your list for good. In this practical workshop, we’ll take you through the essentials for optimizing email campaigns and continually improving response and revenue. You will learn top tips, tactics and approaches for creating responsive and captivating messages, provocative offers that connect, and enticing journeys and message flows. You’ll gain a step-by-step process for easily creating and deploying a channel strategy and measuring results. If your business relies on email to drive revenue and customer engagement or is e-commerce-centric, optimized email marketing is a MUST for your organization, and so is this event! What’s Included 3 hours of live instruction Interactive Q&A and hands-on exercises Resources, tips and best practices On-demand access for six months Key Takeaways Learn a framework to devise an email channel strategy, identify the specific campaign types that increase engagement and generate revenue, and understand how to prioritize. […]... read more →
Winning in a Multicultural America: A Clorox Case Study
A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.This month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity, Equity, and Inclusion – and addresses how we, as marketers, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. 83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause 68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive 79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads (Source: YPulse, Representation in Action Report, April 2021) Join us for a fireside chat featuring Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, as they outline how Clorox, a global CPG leader in cleaning and food categories, created a vision and strategy that moved beyond silos to develop a more holistic, integrated approach to brand plans, consumer insights, and […]... read more →
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