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Partner Events
Featured
Core Components of Branding
Learn How To Build a Valuable Brand While most marketers have a general sense of what a brand is, it’s not always clear how to define and document a brand. What does it take to define and build a brand in the context of an organization? How do you bring strategy, design and messaging together in a way that sets clear boundaries and direction? When you know exactly what components are necessary to define a brand and set direction, branding becomes much clearer and more effective at reinforcing core desired equities in customers’ minds. In this virtual workshop, we’ll cover the steps to create and define a brand. You’ll learn what internal and external assets are required to create a new brand or sharpen an existing one. And you’ll leave with visual and messaging guidelines that drive clarity in your advertising, communication and product development. Key Takeaways Understand how to research and document a useful Target Profile Develop a strategic Positioning Statement Learn the steps to create a new brand name See the three most important documents in a Design Strategy Use the basic structure of a Brand Story/Manifesto and see examples Craft a Message Map to help direct advertising and […]... read more →
Featured
2022 AMA Symposium for the Marketing of Higher Education
Mark Your Calendar and Plan to Attend! Connect with visionaries, leaders and up-and-coming innovators in the higher ed marketing community at the 2022 AMA Symposium for the Marketing of Higher Education. We’re building a program of peer-reviewed content that will help you enhance your marketing strategy, build strong brands, improve your reputation, achieve enrollment success and maintain financial strength. We’re excited to gather in person at the Gaylord National Resort & Convention Center, which is steps from the National Harbor waterfront restaurants, entertainment and boutiques, and a quick water taxi ride to Washington DC attractions! If you can’t join us in person, plan to virtually engage with a curated selection of sessions. Check back for registration information.... read more →
Featured
2023 AMA Winter Academic Conference
Marketing During Times of Change We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. Mark your calendar and plan to attend the 2023 AMA Winter Academic Conference in Nashville, TN, which will shed light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change. If you cannot join us in Nashville, select virtual programming will be available. More details will be made available this Fall.... read more →