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Digital Marketing Maturity for Higher Education
Digital marketing encompasses many different disciplines that are vital to the success of today's higher education institutions. The most effective marketing leaders are not only able to optimize their teams, processes, technology, data and story, but evolve their strategies over time to drive clearer outcomes. Join Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department's digital marketing maturity and learn actionable ways to make measurable improvements. Featuring: Rob Zaebst, Higher Education Industry Advisor, Salesforce Eric Greenberg, Senior Director, Marketing Operations and Strategy, The Wharton School, University of Pennsylvania... read more →
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How to Write a Strategic Plan
Create a Clear Long-Term Strategic Plan Marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects. So, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? In this virtual workshop, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. If you are a brand/marketing manager, marketing director, or VP/GM, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy, client or business development role, you will not only learn frameworks to help plan and grow your agency, but you’ll also learn the key language and concepts you can use to work better with your clients. Key Takeaways Understand the strategic planning process most brands follow […]... read more →
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Celebrating Female Mentors and Scholars in Marketing Academia
Begins at 12PM CST The Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. Join us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.... read more →
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Reimagine Marketing Research: The Rise of Research Technology
Begins at 12pm CST Marketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation, Steve Mast, EVP – Platform at Schlesinger Group, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making, ResTech can help. Join this webinar to find out how.... read more →