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Harnessing the Power of AI: Mission Critical Considerations

General Assembly San Francisco 225 Bush Street, San Francisco, CA, United States

Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential. We’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing, content creation and market research services. This not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed. Featuring Guest Speakers:   Sami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business, University of Pennsylvania. Over his 15-year career, Sami has developed deep expertise in enterprise software generally, and artificial intelligence in particular, and it’s applications in marketing analytics and data science. His current focus is […]... read more →

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2017 Wrap Party: BYOC…Bring Your Own Challenge

WeWork Embarcadero Center 2 Embarcadero Center 8th FL, San Francisco, CA, United States

This event is open to senior level marketers. The Executive Circle of the American Marketing Association SF presents: Wrap Party: BYOC…Bring Your Own Challenge You don’t have to bring your own bottle — we supply the libations and light bites. Need new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy? Just bring any marketing challenge you face and end the year with fresh ideas. Come to an informal and fun exchange of ideas, resources, and solutions with fellow senior marketers. We look forward to seeing you there! Register now as space is limited. Venue Sponsor: We Work... read more →

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Jingle Mix & Mingle with AMA SF and PRSA

Monroe 473 Broadway, San Francisco, CA, United States

AMA San Francisco (AMA SF) and Public Relations Society of America (PRSA) team up to celebrate the season, co- hosting this year’s Jingle Mix & Mingle! Get in the holiday spirit with your friends at AMA SF and PRSA at a special holiday party to benefit our neighbors in the North Bay! Mingle in one of San Francisco’s hottest lounges with marketing, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization. Indulge in holiday cheer with light fare, complimentary drinks (depending on ticket purchased), dancing and photo booth fun. Participate in a silent auction to benefit the North Bay Fire Relief Fund, from which proceeds will go directly to families in need. Items up for grabs include restaurant packages, sports memorabilia and much more! Pre-registration is required as space is limited — so reserve your spot today! Sponsored by: Partnering with PRSA Gold Sponsors: Cision Silver: ClickTime, Breakaway Communications   Bronze: FocusVision, Innovate MR, TriNet InKind: Swift Branded Apparel & Products InKind: Stockpile, Inc InKind: League of Chefs  DJ – Ezpzevent Services EZ-PZ. Event & DJ Services. Direct sponsorship inquiries to Liz Oh Wade at liz.wade@amasf.org.... read more →

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SOLD OUT – AMA SF Career Fair 2018

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

SOLD OUT – TICKETS NOT AVAILABLE AT DOOR Wow! We have an amazing turn out tonight. Unfortunately, we are sold out and no have no more available tickets. Please join us at one of our next events: https://amasf.org/events/ Let us help you land your dream marketing job! The AMA SF is hosting its first ever Career Fair. We are excited to bring together top marketing staffing agencies and companies in the Bay Area including The Creative Group, Vitamin T and the Crawford Group for a night of intimate networking – FREE to all AMA members. In addition, we’ll have a Peak Performance Strategy workshop led by Stephen Litman, a Tony Robbins Trainer,  and a 2018 Creative Hiring and Compensation presentation by  Lisa Gibello, VP of Recruiting from The Creative Group. Stay tuned to our AMA SF Event Page as we announce new partners joining this event. Hosted beer, wine and light bites. Pre-registration is required as space is limited — so reserve your spot today! Featured Speakers: As National Trainer for Tony Robbins, Stephen Litman consults with Fortune 500 companies, executives, managers and sales professionals in the areas of Peak Performance, leadership, organizational behavior, psychology of achievement and sales. Stephen’s passion in life is to inspire others to reach their greatest potential. […]... read more →

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The Neuroscience of Being Memorable

Unnamed Venue 2nd Street at King, San Francisco, United States

Success in any industry is a function of influencing others. This is no easy task because modern audiences and decision makers are bombarded with requests for their attention, many of which go ignored. In this session, discover strategies for transforming yourself and your message into something worth noticing. Carmen Simon delves into the field of neuroscience, revealing how the brain processes information. The key is understanding what makes people pay attention, remember you and ultimately act on what you say. Learn how to convert neuroscience insights into practical guidelines that will help you resonate with people and spark action. GUEST SPEAKER: Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen speaks frequently to corporate, academic, and government audiences on the importance of using brain science to craft. Carmen speaks frequently to corporate, academic and government audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act […]... read more →

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BYOC: Bring Your Own Challenge Networking Event

WeWork 600 California Street 600 California Street 11th Floor, San Francisco, CA, United States

Back by Popular Demand, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle  presents: BYOC…Bring Your Own Challenge Networking Event. You don’t have to bring your own bottle — we supply the libations and light bites. Need new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy? Just bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas, resources, and solutions with fellow senior marketers. We look forward to seeing you there! Register now as space is limited. Venue Sponsor: We Work Event Sponsor: TriNet Event Sponsor: Liquid Caterers... read more →

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Fast Track Your Career – AMA SF Speed Networking

WeWork Transbay 535 Mission St. 14th Fl, San Francisco, CA, United States

Fast track your career with a night of speed networking hosted by AMA SF! AMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area! AMA Members receive a FREE ticket through March 15th with valid AMA Member ID.  Special thanks to our sponsors:... read more →

Free
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AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability

General Assembly 225 Bush St, San Francisco, ca, United States

AMA DOUBLE FEATURE Video Streaming Trends & Using Big Data to Predict Profitability Speakers: Linda Sharp/Becke Broadbent, CRV Tech Jessica Wong, CBSi From Desktop to OTT: Trends in Video Streaming  How are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points. Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI)  Linda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal, retention rates and sales forecasts by paying attention to what people DO,  as well as what they SAY. A big THANK YOU to General Assembly, our venue sponsor for this event! About Our Event Partner The Insights Association’s Northwest Chapter is a community of marketing researchers, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco, Portland, Seattle and annually in Las […]... read more →

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Working Better Together: Moving from “yes, but” to “yes, and”

WeWork Embarcadero Center 2 Embarcadero Center 8th FL, San Francisco, CA, United States

**This event is for senior level marketers ONLY Working Better Together Moving from “yes, but”, to “yes, and” Is saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication? Working Better Together is a fun, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques, communication science, and management theory, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop, we will focus on: · Team building — embracing the principle of “making your partner look good” · Collaboration — cultivating trust in teams through applied improvisation · Communication — developing collective narratives that will drive your team Applied improvisation has been embraced in many fields such as healthcare, leadership, technology, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan, Kat Koppett, and Keith Johnstone, this workshop offers a dynamic experience to inspire working better together. GUEST SPEAKERS Mallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.... read more →

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AMA SF Marketing Leadership Forum

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17, 2018, as we bring together top executives from Netflix, Lyft, MyFitness Pal, and VF Corporation to discuss the hottest topics, trends, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights, communications, digital innovation, leadership, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat! Panelists: • Adrien Lanusse – VP of Global Consumer Insights at Netflix • Samantha Goldman – Head of Marketing for Lyft Business • Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face, Vans, Timberland, Nautica, and Wrangler) Moderator:       Tara-Nicholle Nelson, CEO of TCI and former VP, Marketing at MyFitness Pal... read more →