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AMA SF Events
Featured
Career Toolbox: Tips & tools for a successful job search in a virtual world
Learn tips & strategies from top career development and recruitment professionals to plan your next career move in a virtual world. The last few months have created unique challenges for those looking for a job or considering their next career move, but those challenges also present opportunities. An increase in remote working opens up more options for the job seeker, but also requires new strategies to help you identify and land the perfect job. Join the American Marketing Association SF on September 22 for a Lunch & Learn session where you'll hear from top career development and recruitment professionals, who will share their tips and strategies for: Planning your next career move Conducting a successful job search Standing out in a crowded job market Acing the virtual interview and more 25 lucky attendees will receive a FREE resume review from a recruitment professional. Attend the event for details on how to get your FREE resume review. Don't miss this opportunity to hear from the experts and get an edge on your competition. SPECIAL THANKS TO OUR EVENT SPONSORS... read more →
Free
Featured
The Big Shift: Redefining Marketing in a More Diverse America
Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. Attendees can expect to walk away with: A better understanding on the new “total-market” approach. How to talk to a multicultural audience in a more inclusive and efficient way. We look forward to seeing you on October 8th! Distinguished Panelists Larissa Acosta, VP – Integrated Marketing Segments Leader @ Wells Fargo Bank Larissa has been leading integrated marketing campaigns for Fortune 100 brands as both an advertising agency executive and a client-side marketer. She currently leads a team at Wells Fargo responsible for large scale integrated marketing campaigns targeting diverse and consumer segments (Hispanic, African American, Asian, LGBTQ, […]... read more →
Free
Featured
Consumer Insights in our New Normal
Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday, November 19, to find out what our panel of experts from Pinterest, Dreyer's, Vox Media, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences, lessons learned, and what emerging trends are here to stay. Attendees can expect to walk away with actionable ideas that will deepen their understanding of consumer insights. SPEAKER INFORMATION Jamin Brazil, CEO and co-founder of HubUX, Host of the Happy Market Research Podcast (Moderator) As the previous CEO of FocusVision, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100, and more than 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, founding Decipher, a top survey platform in 2000. Today, he is the CEO and co-founder of […]... read more →
Free
2021 Marketing Kick-off : Make Connections and Tackle What’s Next
Are you a Marketing or Sales Professional? Grab your favorite drink and join a diverse group of people for a live & interactive discussion! Kick off your 2021 with new connections and explore the trends that will be top of mind for marketers in the new year. We’ll break out into separate rooms to discuss the challenges and opportunities that marketers will face in a digital-first world. Each room will be moderated by one or more board members well-versed in the topic at hand, and we anticipate a lively, interactive discussion! Attendees will be able to share their audio and video to participate in the discussion*. Grab a beverage of your choice and join the conversation on Thursday, January 28 at 4pm. *We will only allow a max of 15-20 attendees per topic to make the discussions more intimate, so make sure you register asap!Level-Up Topics Please select one of the following topics upon registration:Digital Marketing:Paid trends for 2021SEM best practices with a limited budgetYour must-have Marketing Stack Content & SEO Marketing:What companies are doing to improve their content marketing strategiesHow location specific SEO has changed since people are working from homeTechnical hacks you can do to better drive SEOBrand […]... read more →
Free
Featured
Senior Women Marketing Leaders Share: A Purposeful Path Forward
March kicks off Women's History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area. In celebration of Women's History Month, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor. Take part in our next virtual event on Wednesday, March 24th as we uncover: How these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on How they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers What skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers Join the AMA San Francisco and fellow marketing enthusiasts to hear, firsthand, their secrets to success as they face today’s marketplace challenges, and how women, in particular, are blazing a trail at this significant point in our history. SPEAKERS Laurie Dewan, VP Consumer Insights, Healthline Media | LinkedIn Laurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the […]... read more →
The Job Connector Meet-up
An opportunity to advance your career in advertising, sales, communications, social media, media, analytics, and PR roles. Connect with great companies Never have there been so many impressive people ready to find new opportunities and so many companies who will certainly benefit from your experience. Thursday, May 20, 2021 At 4pm to 6 pm on Zoom If you, or someone you know, is looking for a job where you will use your background to drive growth, come check out The Job Connector Meet-up on Thursday May 20th, 2021 from 4pm to 6pm, PDT. BAARC, The Job Forum, and AMA SF are co hosting this Job Connector event to connect companies with candidates like you in a virtual career fair gathering. BAARC is a SF Bay Area non profit focused in the media and advertising fields and The Job Forum is a non profit that helps job hunters find jobs. The mission of the AMA SF is to connect Bay Area marketers through insightful programs, diverse educational resources, impactful networking experiences and career advancement opportunities. “The #1 way to get a job is through referrals and connections” says Janet Beach, Chairman of the Job Forum. “Sign up now for your opportunity […]... read more →
Featured
All Eyes on Gen Z: Current Trends and Actionable Insights
A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between 1997 and 2012) are more diverse, more socially conscious, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. Register today for our next virtual event on June 17th where our expert panelists will help shed light on where Gen Z is spending their time, what their passions are, and what we need to know today in order to engage with them authentically. See you there! SPEAKERS MaryLeigh Bliss, VP of Content, YPulse | LinkedIn As of VP of Content, MaryLeigh oversees YPulse’s syndicated products, including newsletters, insight articles, over 60 reports annually, and ongoing surveys that help brands to reach young consumers in the U.S. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings. […]... read more →
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Featured
Digital Disruption Part 1: Crafting An Agile Content System
The first installment of our new 3-part event series entitled "Digital Disruption" tackles the fast-paced nature of Content Marketing. DIGITAL DISRUPTION SERIES Part 1: Crafting An Agile Content System Mark your calendars & register for this kickoff on July 22nd at 12pm PT. As a global leader in technology, innovation and software, the Bay Area sparks new realms within the digital space each and every day. With this rapid development, many obstacles can arise without nimble systems in place. Our upcoming 3 part programming series called “Digital Disruption” delves into ways for the greater community to learn about what is at the forefront of this intersection and how to embrace demands and new ideas in a strategic manner. Our goal is to keep you thinking and thriving in this complex space. Join us for our first installment of this series as we explore key trends and new strategies to tackle the fast-paced and demanding nature of content marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the latest trends, shifts, practices, and challenges in delivering content to meet […]... read more →
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Winning in a Multicultural America: A Clorox Case Study
A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.This month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity, Equity, and Inclusion – and addresses how we, as marketers, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. 83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause 68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive 79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads (Source: YPulse, Representation in Action Report, April 2021) Join us for a fireside chat featuring Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, as they outline how Clorox, a global CPG leader in cleaning and food categories, created a vision and strategy that moved beyond silos to develop a more holistic, integrated approach to brand plans, consumer insights, and […]... read more →
Free