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Impact of Culture on Marketing Effectiveness: sfAMA’s Second Annual Hispanic Marketing Event

Omni San Francisco Hotel 500 California Street, San Francisco, CA, United States

Join us for the second annual Hispanic Marketing Event with Twitter, Kaiser Permanente, Pandora, USF, and the Center for Multicultural Science. Network with your Bay Area marketing colleagues and learn the latest findings that lead to success in marketing to this expanding market segment. Agenda: 6:00 to 7:00pm            Registration & Networking: hosted bar and great food 7:00 to 8:30pm            Welcome to the sfAMA, Marketing Panel, Q&A 8:30 to 9:30pm            After Party Networking: gourmet dessert stations Panel Description: Many leading companies are moving away from a proven approach that takes into account the impact of culture on values, attitudes, and consumer behavior – in favor of “standardizing” their communication plans. But why the change in strategy? What are companies doing today to remain culturally relevant with Hispanics? Does standardization work better than adaptation? Which approach drives ROI? Is there a best way? Dr. Jake Beniflah will be asking these and other strategic questions to a leading panel of marketing experts, and will discuss how corporations are capitalizing on the growth of the Hispanic population to increase their company’s bottom line. Register now and join us June 18! WHERE: Omni Hotel 500 California Street San Francisco http://www.omnihotels.com/ WHEN: Thursday, June 18, 2015, […]... read more →

Riding the Next Marketing Wave at The Tip

The Tip, Duncan/Channon 114 Sansome Street, San Francisco, CA, United States

Join the San Francisco American Marketing Association (sfAMA) as we kick-off the new board year 2015-2016 with new and familiar faces at one of our favorite places —The Tip at Duncan/Channon. We will also say goodbye to a very special person that had a vision. He wanted to make the sfAMA one of the most prominent and respected chapters within the Association. And boy, did he! We invite you to join us in the celebration to thank our Past-President, Gene Filipi, who’s vision made the sfAMA win the coveted 2013-2014 Turn-It-Up Chapter of the Year. The Chapter also won two Special Merit Awards for Communications and Membership. Don’t miss this great event at The Tip, a hip and cool venue in the heart of San Francisco’s Financial District. Meet the new sfAMA board Learn about volunteer opportunities with one of the AMA’s leading chapters Network with other like-minded marketing professionals Enjoy complimentary appetizers & drinks When: Thursday, July 30, 2015, 5:30 – 8:30 p.m. Where: Duncan/Channon, The Tip, 114 Sansome Street, San Francisco, CA 94104 Cost: $15 Members ; $25 Non-Members Please note: You must pre-register for this event. No payments are allowed at the door.... read more →

Speed Networking for Bay Area Marketers

Blanc Et Rouge 2 Embarcadero Center, San Francisco, CA, United States

Are you tired of seeing the same people at networking events or not making new connections? Well so are we. That’s why we’re bringing together Bay Area marketers for a night of speed networking. This is the perfect opportunity for you to make new connections, meet marketers with different focus areas, and actually speak with everyone in the room. Event Details: Speed networking begins promptly at 6pm Regular networking begins at 7pm Enjoy complimentary hors d’oeuvres WHEN:   Thursday, Aug 27, 2015, 5:30PM – 8:00PM WHERE:  Blanc et Rouge Wine Bar, 2 Embarcadero Center, San Francisco, CA 94111 COST:     $10 Members; $15 Non-Members... read more →

A Marketing Wine Affair – September 22, 2015

Press Club 20 Yerba Buena Ln. San Francisco, CA 94103, United States

Join the sfAMA and your fellow Bay Area marketers for an informal and relaxing evening of networking at Press Club—an authentic and sophisticated wine bar and lounge. Take advantage of their extensive wine and beer menu while you nosh on a selection of complimentary hors d’oeuvres. We promise you another great marketing event. Don’t forget to bring a friend and plenty of business cards! When: Tuesday, September 22, 2015, 6:00 – 8:00 p.m. Where: Press Club, 20 Yerba Buena Lane, San Francisco, CA 94103 Cost: $10 Members; $15 Non-Members... read more →

Creating a Digital Content Factory

Sir Francis Drake Hotel - Mezzanine & Franciscan Rooms 450 Powell Street, San Francisco, CA, United States

Creating a Digital Content Factory Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Content marketers don’t have the right tools for the jobs at hand. In this presentation, internationally-known content strategy guru Scott Abel will demystify the benefits of intelligent content for marketers and outline the changes needed in order to take advantage of the approach. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. What to expect: Demystify the benefits of intelligent content Outline the changes needed for marketers to take advantage of the approach Learn of examples of how some brands are leveraging intelligent content to produce more with less effort Networking with industry professionals Special Bonus – the first 100 registrants will receive a copy of Scott Abel’s most recent book courtesy of event sponsor Scripted. Speaker: Known as The Content Wrangler, Scott Abel is a global content strategist that specializes in helping organizations deliver the right content to the right audience. He writes regularly for business and industry publications and serves on the faculty of the University of California, Berkeley, School of […]... read more →

Marketing Luminaries Meet

Twitter HQ "One" 10th Street, The "Aviator" Room, San Francisco, CA, United States

It’s a special night for Who’s Who in marketing hosted by Twitter, moderated by CEO of the American Marketing Association, Russ Klein, and featuring an introduction by noted analyst Jeremiah Owyang. On the heels of the inaugural sfAMA Masters Council, this invitation-only event will give attendees the opportunity to network with other high-level marketers while gaining important insights from the panel of industry influencers. Additionally, the first 100 attendees will receive “Aaker on Branding: 20 Principles that Drive Success,” an indispensable book by panelist David Aaker. We've assembled an amazing panel of marketing luminaries to discuss the future of branding in the wildly complicated marketplace that is around the corner. In a free-flowing discussion, the panelists will talk about key topics such as branding, the Internet of Things, staying connected and what it means to live and market in the smart-everything economy. Following up the panel, sfAMA Masters Council sponsor VentureBeat will share new revelations about the future of Mobile's impact on brand marketers. The Roster: Moderator: Russ Klein, CEO of the American Marketing Association In addition to being the new CEO of the AMA, Russ Klein has led marketing teams for many of the world’s foremost brand names such […]... read more →

Jingle & Mingle with the sfAMA and Social Media Club

Mr. Smith's 34 7th Street, San Francisco, CA, United States

We have united forces to bring to you Bay Area marketers and social media butterflies an evening of delicious cocktails, beats and ambiance at one of San Francisco’s most stylish venues, Mr. Smith’s. So why don’t you throw on your festive attire and join us to kick-off the holiday season with your friends at the sfAMA and  the San Francisco Chapter of Social Media Club? We can’t wait to see you there! 6pm-7pm - Open Bar... read more →

Free - $15.00

The Digital Transformation: Helping Your Company Thrive in the Digital Era

Weber Shandwick 600 Battery Street.3rd Floor, San Francisco, CA, United States

Every year new concepts and trends are introduced. It’s hard to stay up to speed as the digital landscape is continually transforming.  Make your resolution now and learn how to help your company Thrive in the Digital Era with this insightful presentation. It’s January, and time for our annual check in with Charlene Li.  Yes, she’s back for her 7th year by popular demand. Charlene Li is the founder and CEO of Altimeter Group and co-author of the critically acclaimed, bestselling book Groundswell. A foremost experts on social media and technologies and a consultant on leadership, strategy, social technologies, interactive media, and marketing. Come listen and learn about trends and perspectives that can be incorporated into your work, meet new people and toast the New Year. Bar sponsored by Roya Spirit Food sponsored by Ladle & Leaf... read more →

Pistachio and Pints with the sfAMA

111 Minna 111 Minna Street, San Francisco, CA, United States

Does there need to be a reason to want to bring Bay Area marketers together? We have one for you – let’s celebrate national pistachio day together! Join the sfAMA on Friday, February 26th for an evening of networking and culture at San Francisco’s top art venue, 111 Minna Gallery. And even if you don’t like pistachios, there will be plenty of drinks, food and conversations to keep you entertained. We can’t wait to see you there! Admission includes appetizers / cash bar... read more →

Lunch-n-Learn: SEO, Simplified for Short Attention Spans

IBM 425 Market Street, San Francisco, CA, United States

Could there possibly be a marketing subject with more BS circling around it? No wonder most marketers shudder at the thought of decoding search engine optimization. The Content Wrangler and San Francisco Content Strategy / Content Marketing Professionals invite you to a lunch-n-learn with Barry Feldman, an accomplished content marketer and author. Feldman will cut through the crap and tell you precisely what you need to know to understand how to generate website traffic and leads with the essential principles of search engine optimization.  Feldman will teach you: Why SEO is important for your long-term success (and why it’s not the hairy beast you think) How to optimize your content like an expert How to get your blog posts presented on the first page of Google Special bonus:  The first 50 registrants receive a complimentary copy of Barry’s new book, SEO Simplified for Short Attention Spans. About Barry Feldman  Barry has been a copywriter and creative director forever and a leading blogger and content marketing specialist for the past five years. Barry discovered the power of search and how to make it the leading source of traffic to his blog. Barry is a marketing consultant, podcaster and voice of authority in SEO, content marketing, […]... read more →