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AMA SF Events
It’s Time We All Worked Happy
The Conference Room 650 California St., B2, San Francisco, CA, United StatesAdding beer & wine makes everything better…doesn’t it? Come join the AMA San Francisco Chapter event on April 25, and enjoy Gilman Brewing beer and a tasting of Boisset Collection wines during an informative session on the secrets of workplace happiness and career success for Bay Area marketers delivered by Robert Half and The Creative Group. The Creative Group Presents the Secrets to Career Success for Bay Area Marketers How can both client-side marketers and agencies in the Bay Area improve employee engagement and build a positive work environment to attract and retain the best talent? Learn the secrets derived from a survey of Bay Area digital, marketing, PR, and creative professionals and employers: Key factors for career mobility in marketing Mapping your career path between freelancer, agency, and corporate in-house opportunities The evolving job roles, titles, and functions of today’s best marketing teams How your compensation compares to the regional market…and how to increase it! The link between happy employees and performance Specific steps you can take to increase employee satisfaction and create a culture of success Speaker: Heather Johnston, Regional Vice President for Robert Half Technology and The Creative Group. Heather oversees operations throughout the Bay Area, leading […]... read more →
Meet the Stars of the New American Marketing Association of SF
Twenty Five Lusk 25 Lusk St., San Francisco, CA, United StatesMeet the stars of the new American Marketing Association, San Francisco Chapter Board of Directors and find out what we’ve planned for the new year! Mix and mingle with fellow trailblazers in the Bay Area marketing community while enjoying hosted hors d’oeuvres at Twenty Five Lusk. Based in the heart of SOMA, Twenty Five Lusk features a world-renown wine bar and inspired cocktails in a modernized industrial environment. Be sure to register now for this star-studded AMA SF event – it will be out of this world! Stellar Gift Giveaway courtesy of Swift Corporate Apparel & Products. Thank you to our event sponsors: Tymn Urban Design + Media Swift Corporate Apparel & Products Twenty Five Lusk Larry Wong Media... read more →
The Future CMO: Building the Path for Millennials
94 Natoma St 94 Natoma Street #200, San Francisco, CA, United StatesThis event is open to AMA SF’s Executive Circle Group Members and other senior level marketers. Did you know that Millennials represent more than half of the workforce today? To grow your team, and your organization, you need to understand how to identify the talent who can add value to the company, how to get the most from this generation, and how to create a culture that will attract them. Seems basic. It’s not. Tom Gimbel has done just that within his organization which is made up of nearly 80% millennials….and managed to grow his company by 15% organically every year since inception AND be recognized as a Best Place to Work according to Glassdoor, Inc Magazine and Entrepreneur Magazine. In this workshop, you will learn how to: Attract top millennial talent to your organization Engage, retain and manage millennials Get the most out of your millennial talent Build a winning culture within your organization AND your team Enjoy future Executive Circle workshops by joining the AMA SF. Here is your opportunity to become not only an AMA Member, but for the same annual membership rate, an AMA SF Executive Circle Member which provides exclusive benefits to those whose qualify. […]... read more →
Free
Featured
How to Build Trust in a Digital World
Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United StatesJoin us for hosted hor d’oeuvres, beer & wine as we dive deep into the trust in the digital world. Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that data to build trust. Our speakers, Paolo Parigi and Jessica Santana, have been researching using a new method of discovering how trust develops online. Specifically, how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment, and the implications are are promising for the future of marketing. We may be able to use insights from this type of work to: • More effectively personalize marketing to develop trust at an individual customer level at scale • Create user experiences that increase trust at a measurable pace • Overcome periods of distrust because of product or PR challenges with trust-building campaigns […]... read more →
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Personas: From Worthless to Priceless – Managing personas to make a difference
Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United StatesA “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention. But in practice, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact. What’s the difference between the two? Bringing lessons from different perspectives, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices. They will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products. In this highly-interactive session you will discover: • Examples of real personas that have made a real difference for marketers • How launching innovative new offerings can be powered by jobs-to-be-done innovation theory • How to tell when a “persona” is actually a fake • How to use personas to facilitate internal change • Key steps to create effective personas efficiently Handouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework. Thinking of joining the […]... read more →
Featured
September Soiree on the Bay
Hotel Vitale - 5th Floor Plaza Terrace 8 Mission Street, San Francisco, CA, United StatesJoin the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale! Enjoy Italian aperitivos – beer, wine & seasonal delicacies – on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress, casual chic or somewhere in between. This will be an affair to remember and space is limited – get your tickets today. Cin-cin! Soiree Gift Giveaway courtesy of Swift Corporate Apparel & Products. Sponsors ... read more →
Featured
Programmatic Advertising’s Rise
Galvanize 44 Tehama Street Cafe/Library, San Francisco, CA, United StatesAttendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practices.
Featured
Data-Driven: The Future Is Now
Galvanize 44 Tehama Street Cafe/Library, San Francisco, CA, United StatesThe volume of data has grown at unprecedented rate over the last few years. In fact, according to IBM, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity. Data science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape, specifically in emerging areas like programmatic advertising, AI, and predictive analytics. Attendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.... read more →
Featured
Harnessing the Power of AI: Mission Critical Considerations
General Assembly San Francisco 225 Bush Street, San Francisco, CA, United StatesJoin us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential. We’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing, content creation and market research services. This not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed. Featuring Guest Speakers: Sami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business, University of Pennsylvania. Over his 15-year career, Sami has developed deep expertise in enterprise software generally, and artificial intelligence in particular, and it’s applications in marketing analytics and data science. His current focus is […]... read more →