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Digital Marketing Maturity for Higher Education

Digital marketing encompasses many different disciplines that are vital to the success of today's higher education institutions. The most effective marketing leaders are not only able to optimize their teams, processes, technology, data and story, but evolve their strategies over time to drive clearer outcomes. Join Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department's digital marketing maturity and learn actionable ways to make measurable improvements. Featuring: Rob Zaebst, Higher Education Industry Advisor, Salesforce Eric Greenberg, Senior Director, Marketing Operations and Strategy, The Wharton School, University of Pennsylvania... read more →

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Ensure Your Website Project is a Success, Not a Statistic

More than half of all major marketing and IT projects, like website redesigns or replatforming, fail to meet expectations. In this webinar, we'll share tips and tactics from our decades of experience in leading these types of projects across industries and company sizes. Learn the most important steps to take to keep everyone, from your project sponsors to your agency partners, on the same page -- and avoid having your website redesign be part of that negative statistic.

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How to Write a Strategic Plan

Create a Clear Long-Term Strategic Plan Marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects. So, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? In this virtual workshop, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. If you are a brand/marketing manager, marketing director, or VP/GM, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy, client or business development role, you will not only learn frameworks to help plan and grow your agency, but you’ll also learn the key language and concepts you can use to work better with your clients.   Key Takeaways Understand the strategic planning process most brands follow […]... read more →

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Celebrating Female Mentors and Scholars in Marketing Academia

Begins at 12PM CST The Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. Join us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.... read more →

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Reimagine Marketing Research: The Rise of Research Technology

Begins at 12pm CST Marketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation, Steve Mast, EVP – Platform at Schlesinger Group, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making, ResTech can help. Join this webinar to find out how.... read more →

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AMA Marketing and Sales Bootcamp

Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience One of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet, the classic lack of cultural, strategic and operational alignment between sales and marketing is quite addressable and actionable! The AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing, selling and sales management, or both, the Bootcamp will dive deep into expert-facilitated, hands-on, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. Key Takeaways Explore the differences between marketing and sales, and understand the “what, how, and why” of the classic suboptimization that can easily result. Pinpoint specific areas of misalignment […]... read more →

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Phone Call Conversations: The Secret to Digital Marketing Success in 2022

It sounds crazy, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month, and those calls are huge drivers of appointments, sales, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind. Join the conversation intelligence experts at Invoca to learn why phone calls are so important to digital marketing success and the strategies leading brands are using to convert more callers to customers. We’ll explain: Why calls are a more valuable marketing goal than clicks How brands optimize digital marketing to drive more valuable calls Marketing strategies for better call experiences and conversion rates What data to capture from calls and how to use it to transform your ROI... read more →

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AMA Virtual Conference: UX Design & Strategy

UX (user experience) and design are some of the hottest trends in the marketing industry right now. Some are interested in building better customer journeys while others are curious about the career shift from marketer to experience designer. Join us for the free AMA Virtual Conference: UX Design & Strategy on April 5-7, 2022 to hear the latest insights into the UX/UI world, as well as the evergreen importance of experience design in every marketer’s role. We’ll look beyond the basics of UX design and give you the knowledge to better research your customers, improve your customer experience and test the overall usability of your online presence. Plus, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness. You’ll also have the chance to network with fellow marketers and talk with solutions providers. Registration is free for this event. By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits, click here.... read more →

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Digital Marketing Copywriting

Create Impactful Messaging Great marketing writers know using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business. This practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and paid advertising. You’ll not only learn how to drive action by using powerful, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read. We’ll also look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers.... read more →

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Consumer & Market Intelligence in 2022: What’s Impacting Your Brand Health?

Begins at 12pm CST In this age of rapid change, keeping up with consumer beliefs, preferences and values, and reacting in real-time, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence? Join NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand: What is continuous consumer and market intelligence? Application and benefits to brand health, competitive intel, product innovation, campaigns, trend analysis, crisis management, and customer care How to continuously monitor the market – technologies, data sources, techniques The hierarchy of continuous market intelligence – how successful organizations begin and grow their use... read more →