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Digital Marketing Maturity for Higher Education

Digital marketing encompasses many different disciplines that are vital to the success of today's higher education institutions. The most effective marketing leaders are not only able to optimize their teams, processes, technology, data and story, but evolve their strategies over time to drive clearer outcomes. Join Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department's digital marketing maturity and learn actionable ways to make measurable improvements. Featuring: Rob Zaebst, Higher Education Industry Advisor, Salesforce Eric Greenberg, Senior Director, Marketing Operations and Strategy, The Wharton School, University of Pennsylvania... read more →

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Ensure Your Website Project is a Success, Not a Statistic

More than half of all major marketing and IT projects, like website redesigns or replatforming, fail to meet expectations. In this webinar, we'll share tips and tactics from our decades of experience in leading these types of projects across industries and company sizes. Learn the most important steps to take to keep everyone, from your project sponsors to your agency partners, on the same page -- and avoid having your website redesign be part of that negative statistic.

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How to Write a Strategic Plan

Create a Clear Long-Term Strategic Plan Marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects. So, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? In this virtual workshop, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. If you are a brand/marketing manager, marketing director, or VP/GM, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy, client or business development role, you will not only learn frameworks to help plan and grow your agency, but you’ll also learn the key language and concepts you can use to work better with your clients.   Key Takeaways Understand the strategic planning process most brands follow […]... read more →