How to Design an Effective Brand Tracker, with Procter & Gamble
Do you know how consumers feel about your brand, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? Successful brands use tracking research to monitor brand performance, product usage and attitudes, and consumer behavior over time to make informed decisions that guide marketing strategies in the future. Join quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking, a framework for how to design an effective brand and campaign tracker, how you can leverage automation for a more efficient approach to gathering and analyzing your data, and how Proctor & Gamble leverages tracking insights to drive business strategies.... read more →
