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Key Insights on How Marketers Are Navigating Data, Analytics, and Privacy in the Digital-First Era

Begins at 12 PM CST  Join Salesforce for a dive into insights from 2,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase, and rules and norms around privacy take hold, effective use of data is becoming central to marketing success. Attendees will learn: How marketers are re-defining their roles in the digital-first era How marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection How marketers use data to drive growth and optimize customer experiences Key trends in how marketers are improving cross-channel data preparation and analysis... read more →

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The State of Search 2022 — A 360-Degree Analysis

Begins at 12 PM CST The state of search marketing is constantly shifting, and nothing rocked it more than the pandemic. Join this free webinar to get data-backed insights into: Demand shifts during the pandemic Google updates and their impact on the web User behavior and search intent SEO changes Make sure you have the latest data so you can craft a winning growth strategy in 2022 and beyond. Join us live to hear from the experts!... read more →

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The Power of Modern, Scalable Content Management System

Begins at 12pm CDT In today’s digital-first world, customer expectations are higher than ever and delivering seamless, engaging digital experiences quickly is imperative to success. Fast-growing City National Bank understands the importance of leveraging the right CMS to do so. Join us to hear from Kavin Mehta, Vice President, AEM Portfolio Manager, on how City National Bank uses an agile, industry-leading CMS solution to establish a digital foundation that supports its growth, achieve faster time-to-market, and drive compelling experiences — positively impacting the customer experience and the bottom line. In this webinar, discover how City National Bank unlocks the potential of Adobe Experience Manager Sites to: Accelerate content velocity with powerful user-friendly tools, no IT support necessary Easily and efficiently create, manage, and deliver exceptional digital experiences that scale Achieve business growth, improve customer engagement, and increase ROI... read more →

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JM Webinar for Marketing Professionals

Listen to leading professors and gain actionable insights based on peer-reviewed scientific studies published in the Journal of Marketing. Date: May 17, 2022 Time: 1:00 PM – 2:00 PM (Eastern) Click Here to Register for the Webinar “How to Conduct Marketing Research with Quasi-Experiments“ Quasi-experimental methods have been widely applied in marketing to explain changes in consumer behavior, firm behavior, and market-level outcomes. The purpose of these methods is to determine the presence of a causal relationship in the absence of experimental variation. A new article in the Journal of Marketing offers guidance on how to successfully conduct research in marketing with quasi-experiments and this webinar will offer insights on key topics important to their use. This webinar will examine the use and usefulness of quasi-experimental methods for marketing by identifying the marketing settings and data where quasi-experimental methods are useful. It will then outline how to structure an empirical strategy that allows researchers or analysts to identify a causal relationship between a marketing action and an outcome using methods such as difference-in-differences, regression discontinuity, instrumental variables, propensity score matching, synthetic control, and selection bias correction. The importance of understanding and communicating the assumptions underlying the assertion of causality and establishing the generalizability of the findings […]... read more →

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How to Turn Your Digital Events Into a Demand Generation Machine

Begins at 11am CDT Learn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments, build community, and drive long-term demand. From establishing the right strategy to enabling your sales team, join this discussion to get tips you can implement, to ensure your digital events generate interest and impact sales pipeline. You will learn how to:  Create a digital events strategy and calendar for continuous demand generation. Complement your content strategy with experience-driven programming. Pre-qualify, qualify, and nurture your leads towards sales-readiness.... read more →

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Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts

Begins at 12 PM CST How do you grow your audience of tech-savvy enthusiasts and increase brand awareness? Join us as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack. You’ll hear: How Qualcomm can now accurately track buyers on their journey How building a targeted opt-in experience increased Qualcomm’s contact database by 50% Thoughts and insights on the future of B2B marketing... read more →

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How to Build Hype for a Can’t-Miss Event

You don’t have to convince us. We’re sure your events are incredible experiences, designed to offer your attendees an endless array of benefits. But how do you convince THEM? So many things compete for a potential event attendee’s time and attention these days. Other events, their overflowing inbox, meetings, and more meetings… all of which mean it can be easy for your event to get lost in the shuffle. How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event? In this webinar, we’ll sit down with event marketers from Cvent, and they’ll share tried and true advice on: The do’s and don’ts of event website design Tips for ticketing and pricing your events Perfecting your promotional mix Reassuring attendees of safety as you return to in-person... read more →

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2022 AMA Global Marketing SIG (GMSIG) Conference

Creating Value for Customers and Companies in a Changing World Join the Global Marketing SIG for this annual, exclusive AMA members-only event, designed to provide a platform for all participants with opportunities to hear, think, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics. The 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive, energetic, and enlightening sessions, doctoral consortium, academic keynotes and panel discussions on key themes, networking opportunities with the world’s foremost international marketing scholars, and a unique cultural experience in Crete, Greece. The conference welcomes all authors who are interested in managerial, policy and social issues related to global marketing.... read more →

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Brand Positioning for Marketing Success

Create a Clear Positioning Statement Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. In this virtual workshop, you will master the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the competitive battle in the minds of customers. If you already have a positioning statement, this session will refresh your writing skills and give you new tools to assess and improve your existing statement. In addition, you will leave with frameworks you can immediately apply to your brand or business. If you are in an agency role, you will not only learn frameworks to use in your agency, but you’ll also learn key language and concepts you can use to work better with your clients. Key Takeaways Learn key brand strategy definition, documents and the role of positioning Understand how to define your target audience Understand what to look for when assessing the competition Learn how to […]... read more →

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The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World

Begins at 1 PM CT “Digital fatigue” is just another way of saying that people are tired of boring marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging and authentically human. Maybe even fun. In this interactive session, VP of Marketing at ON24, Mark Bornstein, will share a new vision for audience engagement in a digital-first world, including: Having an audience centric approach to webinars and events Moving from presentations to serialized programs How to personalize content experiences How to turn audience engagement into data that converts... read more →