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7 Ways to Reach your Niche with Content Marketing

From standing out from the crowd and strengthening brand loyalty, to better optimizing your marketing budget, there are many advantages to focusing your content marketing on a niche audience. Join Lenox Powell, Content Director at Semrush, to discover smart approaches to niche content marketing, including: Addressing the challenge of targeting keywords with low search volume Finding topics likely to resonate with your niche audience Examples of successful niche content marketing strategies... read more →

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Reskill and Upskill Your Workforce: Unleashing Your Team’s Digital Superpowers

Medill Professional MS in IMC Program Free Workshop Don’t miss this exciting opportunity to hear marketing trailblazer and Medill Senior Lecturer Jonathan Copulsky share insights to help employers upskill their workforces, making them more agile, risk-resilient and experimental. The discussion will also explore how employees can navigate new terrain in the context of their digital environments. In this live online presentation, you will: Learn the four critical building blocks that define digital maturity Learn how to assess your own organization’s digital maturity Learn how best to take advantage of new and emerging technologies Gain a deeper understanding of how organizational congruence is essential to digital maturity... read more →

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CDP Use Cases With BlueConic

Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing and other growth-focused teams alike is: What use cases can I implement with a customer data platform? Join this coffee talk series to hear about real-world examples of how companies in the Retail, CPG, TelCo, and Finance industries use a CDP to drive transformational growth and increase revenue. During this series, BlueConic’s Principal Customer Success Managers, Nicky Peterse and Khurram Moiz, share their expertise when it comes to implementing CDP use cases for specific verticals. Get inspired and learn more about: Building a first-party data asset through direct to consumer (DTC) initiatives Implementing and optimizing cross-channel customer lifecycle marketing Packaging audience insights to monetize data while providing customer value Eliminating barriers to data access for analytics and data science teams Coffee Break Schedule Monday, September 12 CDP Use Cases for Retail: A Chat with Experts The retail industry faces key challenges like data deprecation that makes it more difficult to deliver consistent cross-channel experiences. Hear about three unique CDP use cases from companies like Lovesac on […]... read more →

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Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4

Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared. Unfortunately, email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. Welcome to the ultimate email showdown. Join this session, led by Kate Adams, SVP of Marketing at Validity, for the tactical insights and strategic recommendations you need to face off with competitors and win this year’s battle for the inbox. She’ll provide expert guidance to ensure your emails not only reach your targets but entice them to click and buy. During this session, you’ll learn: The current state of the email landscape—and why senders have the odds stacked against them in Q4 and beyond Strategies to deliver more personalized, email experiences that win clicks and conversions Dynamic content tactics to drive engagement directly within your emails Which consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want... read more →

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Off-Page SEO Fundamentals for Marketers

Improve Your Website SEO Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site. This training explores the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways Learn how your site is doing from an off-page perspective compared to your competitorsUnderstand activities you can do to get effective, legitimate backlinks to your site and contentLearn about free, low-cost and premium tools and resources What’s Included 3 hours of live instruction starting at 10:00 a.m. CentralInteractive Q&A and hands-on exercisesResources, tips and best practicesOn-demand access for three monthsPlus, collect 3 PCM® CEUs... read more →

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Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy

What is your strategy to re-engage with your audience? To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content. Hear from NetBase Quid about using TikTok, Twitter and Instagram to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll find out: How to use emerging social trends to inform your strategy What to look for from key audience segments and their interests How to use popular organic content to inform your media strategy... read more →

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How to Write a Marketing Plan

Build and Implement A Strategic Marketing Plan It can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies. This plan is also integral to aligning key stakeholders and gaining forward progress on marketing initiatives. In this virtual workshop, you will learn how to create a marketing plan that outlines clear objectives and strategies. You’ll learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. To get the most out of this workshop, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example, what are all of your current marketing tactics, and how effective do you believe them to be? Key Takeaways Learn how to document your Target ProfileDiscover how to assess the […]... read more →

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The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement

As marketers and event planners, we know creating meaningful content and connections requires a more thoughtful approach to attendee experience. But oftentimes, that’s easier said than done. Regardless of if it’s an in-person, virtual, or a hybrid event, it all starts with the agenda! By leaning more heavily on the voices of the audience members and infusing their preferences and insight into the content, you can drive a more relevant program that rises to the top of a crowded landscape. A poorly designed agenda is overwhelming and frustrating to attendees – and will impact the experience. In this webinar, we’ll explore the new narrative around choice and optionality in your experiences and share with you: New ways to rethink agenda design Best practices that give attendees a choice and a voice The role of data before, during and after the event And more…... read more →