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2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact

The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association, University of Illinois Chicago Business School, and Colorado State University’s Center for Marketing and Social Impact, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement. Are you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. Conference Co-Chairs Chris Blocker, David Crockett, Benet Deberry-Spence, Julie Ozanne and Brennan Davis  Co-hosted by Transformative Consumer Research, the University of Illinois at Chicago, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.... read more →

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Marketing Strategy Meets Wall Street Conference

Indian School of Business (ISB) is proud to host the next installment of the Marketing Strategy Meets Wall Street Conference from August 11-12, 2022. The conference “Marketing Strategy Meets Wall Street” is a very successful conference that attracted approximately 200 researchers from all over the world, beginning with the 2009 conference at Emory University, Atlanta. Subsequently followed by conferences in Boston University (2011), Goethe University Frankfurt (2013), Singapore Management University (2015), American Marketing Association Conference in San Jose (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference by bringing together researchers from marketing, accounting and finance and start to close the gap between research in these three areas. In recent years, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models, assessing returns to marketing, or examining the right metrics, but creating the right combination of analytics, research and business case-based findings to guide both effective strategy and implementation. At the same time, the rise of new channels, such as the internet and mobile communication, and the increasing importance of […]... read more →

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2022 AMA Summer Academic Conference

Light in the Darkness: Marketing’s Role in Driving Positive Change The unique challenges of the last two years, including the global pandemic, heightened awareness of racial and social inequity, and urgency around the climate crisis, have permanently altered the marketing landscape, consumer behaviors, and firm strategies. Beyond reacting to the ongoing changes and challenges, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 AMA Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future. Academic Placement Based on research done across the academic community to better support the evolving needs related to the Marketing PhD job market, AMA recommends moving the job market from Summer to Fall starting in 2022. We encourage you to read the statement from the AMA Academic Council for details on the research, reasoning, and recommendations, including conducting first-round interviews through video-conferencing. Virtual-only sessions take place on August 9.... read more →

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Key Principles of a High-Converting Landing Page

Is your website underperforming in conversions compared to its traffic? If you’re not seeing the results you expect and want to improve your Conversion Rate Optimization (CRO), start with this virtual training to help you understand user behavior, the importance of optimizing your landing pages and the most effective tactics to achieve a higher CRO. Key Takeaways Understand why people convertFollow the 3 steps of conversionProperly assess and improve your key landing pagesAnalyze and mine competitors’ key landing pages for ways to improve your ownApply conversion rate optimization best practices effectively What’s Included 3 hours of live instruction starting at 10:00 a.m. CentralInteractive Q&A and hands-on exercisesResources, tips and best practicesOn-demand access for six monthsPlus, collect 3 PCM® CEUs... read more →

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The Complex World of Data

Understanding the Crucial Role of Data – Developing a Cohesive Data Strategies to Evolve and Grow Your Business Ever wonder what’s missing from your business strategy that’s generating less-than-stellar results? It could be as simple as identifying the right combination of data assets to suit your specific business needs. While this may sound complicated, it doesn’t have to be. You just need to know how to simplify the complex world of data to generate the right solutions for your business. With more than 25 billion gigabytes of data produced every day, data sources and signals continue to increase EXPONENTIALLY year over year. As the data world becomes increasingly complex, there are several key trends that are shaping the marketplace that could impact your organization. Structured data, unstructured data, online, offline, geolocation, ecommerce, domestic, global, social media, enhanced B2B and B2C buying intentions, exhaust data, IoT – the list goes on and on…. In this webinar, you will learn how to identify these key trends and develop a cohesive data strategy to grow and evolve your respective business. Join Alesco Data’s Stacey Girt and Think Data Group’s Mike Valant who will discuss these key trends, the critical value of data, and […]... read more →

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Future-proofing your MarTech Stack

Looking to upgrade your marketing tech stack, but don’t know where to start? In this session, we’ll break down the foundations of modern martech strategy, including: How martech can be used to advance numerous goals across your product lifecycle Pros & cons of common tech stack types Top use cases across a few of the top martech categories for digital transformation – including attribution, UA platforms, marketing automation, product analytics and CDPs... read more →

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AMA Virtual Conference: Nonprofit & Cause Marketing

Despite all the challenges nonprofit marketers face, you continue to find new ways to pivot and reimagine your work so you can positively impact society. At the free AMA Nonprofit & Cause Marketing Virtual Conference, we’ll help you keep the momentum moving into the future. You’ll learn how to reach new audiences while staying authentic, on budget and collaborating more efficiently across teams. Gain insight and expertise from some of the top minds in the nonprofit community. You’ll leave inspired by the latest best practices and strategies that can make the most effective use of your time and money. Registration is FREE for this event! By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.... read more →

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AMA Marketing Management Bootcamp

Expedited Pathway to Prepare for the PCM® Exam Marketing is rapidly evolving and managing the marketing initiatives at your organization requires mastery across the field. From market research and planning to essential channel and digital marketing knowledge, you’ll come away from this bootcamp prepared to make a bigger impact — in both your organization and your career. Over two weeks, you will participate in a series of live and on-demand sessions that will provide you with the essential knowledge to prepare for the Professional Certified Marketer® (PCM®) Marketing Management exam. Earning these credentials not only shows employers and clients you are equipped with the latest skills to be a marketing leader but also distinguishes yourself in the workplace and for future career opportunities. What's Included Four live sessions starting at 10:00 a.m. CTAugust 23, 25, 30 and September 1Five on-demand sessionsAccess to all session recordings for six monthsFree PCM® Marketing Management certification exam (up to a $349 value!)Plus, there is limited capacity to ensure access to the instructor.... read more →

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7 Ways to Reach your Niche with Content Marketing

From standing out from the crowd and strengthening brand loyalty, to better optimizing your marketing budget, there are many advantages to focusing your content marketing on a niche audience. Join Lenox Powell, Content Director at Semrush, to discover smart approaches to niche content marketing, including: Addressing the challenge of targeting keywords with low search volume Finding topics likely to resonate with your niche audience Examples of successful niche content marketing strategies... read more →