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CDP Use Cases With BlueConic

Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing and other growth-focused teams alike is: What use cases can I implement with a customer data platform? Join this coffee talk series to hear about real-world examples of how companies in the Retail, CPG, TelCo, and Finance industries use a CDP to drive transformational growth and increase revenue. During this series, BlueConic’s Principal Customer Success Managers, Nicky Peterse and Khurram Moiz, share their expertise when it comes to implementing CDP use cases for specific verticals. Get inspired and learn more about: Building a first-party data asset through direct to consumer (DTC) initiatives Implementing and optimizing cross-channel customer lifecycle marketing Packaging audience insights to monetize data while providing customer value Eliminating barriers to data access for analytics and data science teams Coffee Break Schedule Monday, September 12 CDP Use Cases for Retail: A Chat with Experts The retail industry faces key challenges like data deprecation that makes it more difficult to deliver consistent cross-channel experiences. Hear about three unique CDP use cases from companies like Lovesac on […]... read more →

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Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4

Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared. Unfortunately, email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. Welcome to the ultimate email showdown. Join this session, led by Kate Adams, SVP of Marketing at Validity, for the tactical insights and strategic recommendations you need to face off with competitors and win this year’s battle for the inbox. She’ll provide expert guidance to ensure your emails not only reach your targets but entice them to click and buy. During this session, you’ll learn: The current state of the email landscape—and why senders have the odds stacked against them in Q4 and beyond Strategies to deliver more personalized, email experiences that win clicks and conversions Dynamic content tactics to drive engagement directly within your emails Which consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want... read more →