2018-02-23 2018 AMA Winter Academic Conference 2018 AMA Winter Academic Conference February 23, 2018 @ 8:00 am - February 25, 2018 @ 12:00 pm PST 2018 AMA Winter Academic Conference
4:30 pm - 6:00 pm An Interview with Russ Klein, AMA CEO February 26, 2018 @ 4:30 pm - 6:00 pm PST An Interview with Russ Klein, AMA CEO As CEO for the American Marketing Association, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.