Lunch-n-Learn: Using Data To Make Informed Decisions About Your Web Content
IBM 425 Market Street, San FranciscoPlanning for, producing, and maintaining high-quality, high-performing content begins with understanding what you have. In this informal session, we will look at how you can assess the quantity, type, and quality of the content on your website in order to make informed decisions about what to keep, what to improve, and what to create. We'll also talk about how to build in governance processes to ensure ongoing content consistency and quality. The Content Wrangler, San Francisco American Marketing Association invite you to a lunch-n-learn with Paula Ladenburg Land, an accomplished content marketer and author. Three things you will learn: How to inventory web content and derive insights How to audit content against business and user goals How to operationalize content excellence Special bonus: All attendees will receive a free copy of Paula's book, Content Inventories and Audits: A Handbook, as well as a free 5000-page content inventory using the Content Analysis Tool (CAT). About Paula Ladenburg Land: Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients such as REI, Costco, F5 Networks, NetApp, and GHX, as well as partnering with other […]... read more →