Programmatic Advertising’s Rise
October 17 @ 6:00 pm - 8:30 pm$25.00 - $30.00
San Francisco, CA 94105 United States
Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.
Our panel of programmatic advertising experts will consider a variety of questions about the success, challenges, and future of this technology:
- Data that’s best for programmatic advertising?
- Key considerations for self-service advertising vs. agencies
- Privacy and ethics
- Current challenges
- The future: living up to the promise?
Our moderator, Brian Cooper, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy, predictive analytics, market research, and web analytics for Juniper Networks.
This not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.