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Programmatic Advertising’s Rise

October 17 @ 6:00 pm - 8:30 pm

$25.00 - $30.00
Galvanize, 44 Tehama Street Cafe/Library
San Francisco, CA 94105 United States

Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.

Our panel of programmatic advertising experts will consider a variety of questions about the success, challenges, and future of this technology:

  • Data that’s best for programmatic advertising?
  • Key considerations for self-service advertising vs. agencies
  • Privacy and ethics
  • Current challenges
  • The future: living up to the promise?

Our moderator, Brian Cooper, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy, predictive analytics, market research, and web analytics for Juniper Networks.

This not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.

Sponsors



        

Special cooking demo by Nomiku Sous Chef
Special Giveaway courtesy of Swift Apparel!

Details

Date:
October 17
Time:
6:00 pm - 8:30 pm
Cost:
$25.00 - $30.00

Venue

Galvanize
44 Tehama Street Cafe/Library
San Francisco, CA 94105 United States

Organizer

AMASF
Website:
https://sfama.org