Continually Improve Response and Revenue

Email is one of the most cost-effective, best bang-for-your-buck marketing channels. It’s cheap, effective, controllable and highly testable. But beware! Without knowing how to optimize for engagement and response, you run the risk of blasting your subscribers with campaigns that fail to engage, bore them, or worse yet – drive them off your list for good.

In this practical workshop, we’ll take you through the essentials for optimizing email campaigns and continually improving response and revenue. You will learn top tips, tactics and approaches for creating responsive and captivating messages, provocative offers that connect, and enticing journeys and message flows. You’ll gain a step-by-step process for easily creating and deploying a channel strategy and measuring results.

If your business relies on email to drive revenue and customer engagement or is e-commerce-centric, optimized email marketing is a MUST for your organization, and so is this event!

What’s Included

• 3 hours of live instruction
• Interactive Q&A and hands-on exercises
• Resources, tips and best practices
• On-demand access for six months

Key Takeaways

• Learn a framework to devise an email channel strategy, identify the specific campaign types that increase engagement and generate revenue, and understand how to prioritize.
• Understand which attributes and tactics optimize email response the most, and why.
• Gain best practices for applying the science of testing to optimize response and learn rookie mistakes and pitfalls to avoid.