Improve Your Website SEO

Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

This training explores the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.

Key Takeaways

• Learn how your site is doing from an off-page perspective compared to your competitors
• Understand activities you can do to get effective, legitimate backlinks to your site and content
• Learn about free, low-cost and premium tools and resources

What’s Included

• 3 hours of live instruction starting at 10:00 a.m. Central
• Interactive Q&A and hands-on exercises
• Resources, tips and best practices
• On-demand access for three months
• Plus, collect 3 PCM® CEUs