AMA DOUBLE FEATURE

Video Streaming Trends & Using Big Data to Predict Profitability

Speakers:

Linda Sharp/Becke Broadbent, CRV Tech

Jessica Wong, CBSi

From Desktop to OTT: Trends in Video Streaming 

How are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points.

Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI) 

Linda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal, retention rates and sales forecasts by paying attention to what people DO,  as well as what they SAY.

A big THANK YOU to General Assembly, our venue sponsor for this event!

About Our Event Partner

The Insights Association’s Northwest Chapter is a community of marketing researchers, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco, Portland, Seattle and annually in Las Vegas highlight the trends, techniques and tools of our answer-seeking trade.