Creating Value for Customers and Companies in a Changing World

Join the Global Marketing SIG for this annual, exclusive AMA members-only event, designed to provide a platform for all participants with opportunities to hear, think, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics.

The 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive, energetic, and enlightening sessions, doctoral consortium, academic keynotes and panel discussions on key themes, networking opportunities with the world’s foremost international marketing scholars, and a unique cultural experience in Crete, Greece.

The conference welcomes all authors who are interested in managerial, policy and social issues related to global marketing.