2013 America’s Cup: A Transformation

The America’s Cup is the oldest trophy in international sport, but the 2013 America’s Cup here in San Francisco marks a major transformation. The new state-of-the-art catamarans, the AC72s, are capable of “flying” above the water—allowing them to travel faster than the wind, achieving top speeds of up to 50 miles an hour. The 2013 America’s Cup is redefining professional sailing and attracting a new younger sports-minded sailing audience. There is an emphasis on technology, from the cutting edge engineering of boats to the Emmy award winning AC LiveLine graphics embedded in live broadcasts via helicopter, to creative mobile apps and games, tech is everywhere. The America’s Cup is high stakes sports marketing with an international audience. Please join us for this unique opportunity to learn firsthand how the America’s Cup Event Authority and its partners are marketing this world-class sporting event. We’ll be at the beautiful South Beach Yacht Club on the Embarcadero with Bay Bridge views and networking on the deck. Space at the Yacht Club is limited and this event will definitely sell out, so register now for one of this summer’s best marketing events in the city!

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Date: Tuesday June 11

Agenda:

5:30 to 6:15pm: New Member Orientation: come early to find out how you can take advantage of all the AMA has to offer

6:15 to 7:00pm: Registration & Networking, Cash Bar / Light Appetizers

7:00 to 8:30pm: Panel Presentation, Audience Q&A

Online Advance Registration(Will close Sunday June 9 at 5:00pm) $25 members $35 non-members

Admission At The Door (Onsite at the event if tickets are still available)

$50 – Member/Non Member at the door

NOTE: Online registration will close Sunday June 9 at 5:00pm. Admission is $50 onsite the evening of the event if tickets are still available.

Location: South Beach Yacht Club Parking on the Embarcadero is extremely limited. Please plan ahead and take BART and/or MUNI to the event. The South Beach Yacht Club is on 2nd Street at King, right next door to the Giants Ballpark.

Moderator:

Genny Tulloch

Producer / Reporter

America’s Cup Event Authority

@gennytulloch

Genny works for the America’s Cup Event Authority as a producer and reporter, making content for the various channels from social media to communications and PR to the live TV broadcast.  She started work with the ACEA as a commentator in between training for the Olympics, in the women’s match racing discipline, and started full-time in fall of 2012.

Growing up competing in small boats inshore, Genny is a 10X National, North American, or European Champion, was a College Sailor of the Year at Harvard University as a sophomore and 3X All-American, then graduated in three years to train for the Olympics (and moved to San Francisco to do so).  She was also the only female on the Morning Light team, the basis for a Disney documentary feature film about their race from LA to Hawaii.

Genny is thrilled to be a part of this America’s Cup, as it is such a phenomenal moment in our entire sport’s history, and an incredible opportunity to get the mainstream audience interested in our sport.  The only thing better would be actually getting to compete on one of the teams!

Panelists:

Christine Belanger

Corporate Events Director

Louis Vuitton Cup

Born in Paris, France, Christine Studied Maths & Physics at KCMO University in the US and graduated from Language School in France as interpreter/translator (English and German). She began her career at Hermès Perfumes in the Export department working there for 2 years. Later joining the LVMH group, starting with Christian Dior Perfumes & Cosmetics in the International Communication Department, then moving on to Moët & Chandon for 6 years in Special Events Organization and Public Relations Activities worldwide.

Christine’s first experience with the America’s Cup was in 1986/1987. Eventually joining Louis Vuitton as Director of the Louis Vuitton Cup, based successively in San Diego (US) 1992-1995, Auckland (New Zealand) 1999-2003 and Valencia (Spain) 2004-2008 and San Francisco. Later becoming the Director of the Board of WSTA, in charge of the Organization of the Louis Vuitton Trophy (Nice, Auckland, La Maddalena, Dubai) in 2009/2010. Now Ms. Belanger is Responsible for the Organization of all the Louis Vuitton Classic Events (vintage car rallies and Concours d’Elegance Automobile).

Petra Carran

Director of Marketing America’s Cup Event Authority

@americascup

 Petra joined the America’s Cup Event Authority in December 2012 as the Director of Marketing. She is responsible for development and delivery of the 2013 America’s Cup marketing plan – maximizing the “turn up and tune in” audience for San Francisco’s Summer of Racing. Prior to joining ACEA Petra worked with Visa Inc. as their London 2012 Project Manager. She learnt her craft at IMG, where she worked as a Sponsorship Consultant for seven years, driving global brands to maximize their sponsorship ROI. Petra has a strong international sports event background; working on the past four Olympic and Paralympic Games (London 2012, Vancouver 2010, Beijing 2008 and Torino 2006), 2010 FIFA World Cup South Africa, Rugby World Cup 2003 and a plethora of tennis and golf events. As a UK resident Petra relocated to San Francisco for the America’s Cup. She is a passionate sailor who competes alongside her husband – who was marginally more annoyed at losing his crew for a year than a wife.  

Laurent du Roure

Director, Sponsorship, Brand and Events

Oracle Team USA

Laurent is the Director of Sponsorship, Brand and Events for Oracle Team USA, the defender for the 34th America’s Cup.  Previously he held positions with BMW Oracle Racing and America’s Cup Management as Marketing Manager and Sponsor Relations and Brand Manager respectively.

He holds an MBA and dual citizenship with the United States and France.

Jessie Giordano

Business Development Director

SportsMark Management Group

@jessie_lamb

As Business Development Director, Jessie is currently focused on SportsMark’s domestic business and serves as the project lead on strategic consulting projects. Jessie currently is the primary client contact for SportsMark’s relationship with the America’s Cup Event Authority as the Official Corporate Hospitality Management Partner for the 34 America’s Cup, as well as MATCH Hospitality as their exclusive sales agent in the USA for the 2014 FIFA World Cup Brazil. Jessie has been with SportsMark for six years and has significant experience in account management, sports marketing and consulting and event operations. Her passion for sports also fueled her to pursue a Master’s Degree from Ohio University’s renowned Sports Administration Program.

Sara Hunt

Vice President Giants Enterprises

@CalSara21

Sara Hunt is responsible for the management of all non-baseball events at AT&T Park. She has produced a variety of events including the Giants’ 2010 World Series Parade and Civic Celebration, major rock concerts, international soccer matches, collegiate football bowl games, and a variety of corporate events. Ms. Hunt also manages the San Francisco Giants’ spring training franchise in Arizona, and acts as the company liaison to external organizations including San Francisco’s labor unions, the Entertainment Commission, and the Port and City agencies as it pertains to special events and facility programming. Sara is currently the project manager for all Ticketed Spectator Experience for the 34 America’s Cup. Sara will oversee that viewing opportunities both on land and on water, and will be responsible for the marketing of all direct to consumer America’s Cup related events.

Jane Sullivan

America’s Cup Communications Director

Office of Economic and Workforce Development, City and County of San Francisco

@janesullivanac

Jane Sullivan is the Communications Director for the America’s Cup project in the Office of Economic and Workforce Development of Mayor Edwin Lee of San Francisco.

Previously Sullivan was the Marketing and Communications Manager for the San Francisco International Airport (SFO) where she launched SFO’s marketing and communications department after the successful opening of the International Terminal in 2000.

Sullivan worked in the SF Bay Area for media outlets, politicians and several commercial and non-profit organizations before joining SFO in 1998. She lives in San Francisco’s Dogpatch neighborhood with her husband, two dogs and teen daughter.

Many Thanks to Our Event Sponsor!