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How to Build Trust in a Digital World

Join us for hosted hor d'oeuvres, beer & wine as we dive deep into the...

2017 AMA Annual Conference

Caesars Palace, Las Vegas. This event is packed with speakers who are driving...

Personas: From Worthless to Priceless - Managing personas to make a difference

A “buyer persona" can be a powerful tool in uncovering hidden prospect...

September Soireé on the Bay

Join the AMA SF family and friends for our September Soiree on the Bay at...

Brand2Global Silicon Valley 2017

The Global Brand: Expanding In The Digital Age The 2017 Brand2Global...

Data-Driven: The Future Is Now

The volume of data has grown at unprecedented rate over the last few years. In...


2015-2016 Board of Directors

Founded in 1937, our chapter reflects the innovation, standards of excellence, and industry and population diversity for which the Bay Area is known and celebrated.

Gurcharan Wadhwa
Gurcharan Wadhwa President

Gurcharan Wadhwa has been an sfAMA member since 2011 and serves as the President. Gurcharan joined the sfAMA to understand the local marketing landscape and to network with professionals. The marketing industry moves fast, you need to constantly be ahead of the game, and being part of the sfAMA is helpful. His goal for the chapter is to raise sfAMA’s profile and credentials by building upon the great work that our previous president did, to continue to provide amazing events and to foster a culture of ongoing learning. Gurcharan is a strategic marketer, analytics expert, consultant, and customer engagement professional, currently a Vice President at Magna Global, the strategic global media investment unit of IPG Mediabrands. View my LinkedIn profile.

Ken McCormick
Ken McCormick President-Elect

Ken McCormick has been an AMA member since 2004 and is serving his fourth Board term at sfAMA as President-Elect. He is committed to continue furthering the goals of the Chapter to be the bay area’s leading association of marketers from Collegiate to CMO's. Ken is passionate about the future of marketing and serves on the national AMA-Marketplace Technology committee responsible for providing a better AMA Chapter experience and support to members, volunteers, and chapter leaders. As the founder of Visual Identity | Printed Media, Ken has over two decades experience providing solutions to marketing clients ranging from startups to multinational corporations. View my LinkedIn profile.

Gene  Filipi
Gene Filipi Immediate Past President/Advisory Board

Gene Filipi has been a sfAMA member since 1999 and serves as sfAMA Immediate Past President and is a member of the Advisory Board where he oversees the organization’s finances. Gene draws upon two decades of successful sales, marketing and market research experience. He strongly believes in the benefits of a connected and collaborative community of marketers. Gene’s leadership skills empower sfAMA members to discover marketing innovations and share new ideas. He currently serves as the Business Development Director at Focus Vision and was previously the Director of Sales for Kinesis Survey Technologies and has been an innovative contributor to Lieberman Research Worldwide, the Gallup Organization, and CfMC. View my LinkedIn profile.

Valerie Camarda
Valerie Camarda Advisory Board

Valerie Camarda is a long-time sfAMA member and has most recently served as Vice President, Marketing Communications. She currently serves on the newly formed sfAMA Advisory Board, where she will assist the Sponsorship committee and offer guidance and advice to the organization’s various committees. Currently the owner of Marketing Sense, a marketing and public relations consulting firm, Valerie has over 25 years of experience helping both small and large businesses and non-profits, such as PepsiCo, Kaiser Permanente, Habitat for Humanity, and the YMCA develop and implement marketing plans, communications, and strategy initiatives. She has also taught marketing to entrepreneurs. Valerie is the proud recipient of the sfAMA’s Volunteer of the Year Award. View my LinkedIn profile.

Shefali Bhasin Billon
Shefali Bhasin Billon Advisory Board

Shefali Bhasin Billon has been an AMA member for over 3 years and serves as an Advisory Board Member offering strategic advice on marketing, partnerships and social media planning to make the organization the best that it can be. Shefali strongly supports the mission of the sfAMA as it is a leading marketing organization that's both a thought leader and a helpful resource in keeping marketing professionals connected and current.

Shefali is a seasoned marketing, communications and business development professional with over 20 years of experience in the technology, education and health industries. She has worked in and helped both for-profit and non-profit organizations such as, Scientific Learning, InfoUSA, Dun & Bradstreet and develop and implement their marketing and communications' initiatives and run partnership development. She has spoken at the following organizations' conferences: Social Media for Non-profits, The Direct Marketing Association and the International Society for Technology in Education. She is also a board member of the Oakland DBT Center and Mindfulness Center. h\View my LinkedIn profile

Dave Killebrew
Dave Killebrew Vice President Social Strategy and Engagement

David Killebrew joined the sfAMA in 2015 and serves as Vice President, Social Strategy and Engagement. David brings us 25 years of retail, ecommerce and media experience with several Fortune 1000 companies. Having held many senior executive roles, he will utilize his leadership skills to contribute to sfAMA by working to expand the organization to make a larger impact not only in San Francisco, but to increase their presence nationally. Over the past 6 years, David has pursued passion projects, he is currently involved in several including CEO of SocialHangout, a live social media lifestyle broadcast featuring informative, “how-to” discussions with thought leaders and professionals in associated social media verticals, including sales, marketing, media, advertising, and public relations. View my LinkedIn profile.

Brady Mullin
Brady Mullin Vice President Sponsorship

Brady Mullin has been an sfAMA member since 2013 and serves as Vice President, Sponsorship. Brady provides a synergistic partnership with corporate sponsors for the sfAMA and focuses on creating a collaborative environment where sfAMA members from all marketing disciplines can build new relationships. Having launched over 100 products across various categories, Brady has established a strong background in CPG brand management and marketing strategy. Brady currently resides in Sonoma and provides independent marketing consulting services for startups and SMBs – specializing in new product launches and brand extensions. View my LinkedIn profile.

Michelle Killebrew
Michelle Killebrew Vice President Programming

Michelle Killebrew has been involved with the AMA on and off since university and joined the sfAMA in 2015 . She serves as Vice President, Programs. She is passionate about marketing, especially innovative digital marketing strategies that deliver a superior brand experience - from initial acquisition through to loyal customer - and increase growth and profitability. Michelle currently leads digital direct marketing and transformation for the IBM Cloud division where her team is responsible for the marketing strategy and lead generation engine for the division, including a digital lab designed to optimize digital platforms and user experience. She was recently named a "Top 40 Under 40" award recipient by Direct Marketing News, and among the "26 Content Marketing Experts to Follow in 2015", "150 Great Marketers to Follow in 2015" and "Top 25 Women to Rock Social Media of 2014." View my LinkedIn profile.

Claire Herczeg
Claire Herczeg Vice President Membership

Claire Herczeg is a long time member of the AMA and currently serves sfAMA as VP Membership. Claire previously served in many leadership positions for laAMA serving as President 2007-2009. Moving to the Bay Area, she brings her chapter leadership experience and the ability to coalesce a team of people to accomplish goals. With a background in marketing research her orientation is to make decisions on behalf of the membership that are rooted in data. Her goal is to grow the chapter through acquiring new members and increasing renewals by focusing this year on engagement for new members -- getting them involved as volunteers, and by personalizing and making tangible the value of their memberships. Claire’s own interest and experience in leadership and community service has led her to explore marketing career opportunities in either cause or “non-profit” marketing. View my LinkedIn profile.

Marc Apple
Marc Apple Vice President Marketing Strategy

A recognized leader in the sales and marketing industries, Marc Apple has combined an entrepreneurial spirit, big-picture foresight, and a tireless work ethic into a diverse and successful career. Utilizing strategic planning to deliver immediate and long-term results, Marc has grown San Francisco-based Forward Push Media into the go-to creative marketing choice for clients both locally and nationally. By offering comprehensive plans across a variety of platforms, Marc and Forward Push create dynamic websites that convert prospects into sales, media buys that generate high ROI, and marketing strategies the deliver a greater understanding of the marketplace.

Ian Foley
Ian Foley Vice President, Community Outreach

Ian Foley joins us both as a new sfAMA member and as Vice President, Community Outreach. His own company has had community outreach as one of its core missions, and he has seen how effective it has been to ground everyone in the broader community, as well as share memorable group activities together that make a difference. For Ian this position provides an opportunity to extend this successful approach to a broader community, and use the outreach to bring new members into the Chapter. Ian is a three time serial entrepreneur in marketing technology and is currently CEO of acuteIQ, an audience intelligence platform.

Eric Weidner
Eric Weidner Web Content Chair

Eric Weidner has been an sfAMA member since 2010 and serves as Web Content Chair. Eric’s vision for a successful sfAMA is to bring together knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the sfAMA's resources have helped him stay informed and connected to the industry, and overall practice of great marketing. It is his personal goal to keep improving the sfAMA website so it becomes more of a valuable tool for our membership. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns for clients such as Jazz Pharmaceuticals, SanDisk and Vivus, Inc. View my LinkedIn profile.