ICYMI, catch Michelle Excell, Moderator and Chief Strategist from the Antipodean, along with our esteemed panelists: Jessica Berger, VP Innovation, Publicis Media, Vanessa Scanlan, VP, Executive Producer, Deutsch LA, and Danny Paul, Executive Creative Director, The Electric Factory, in the second installment of our “Explore the Metaverse” series.

Hear more about those who are making things in the metaverse:

• Their experiences in identifying, selling-in, designing, building and managing engagement of their projects
• What it takes to build literacy, educate, build consensus and roadmaps
• What excites (and scares) them most about the metaverse and what they’re doing to stay immersed

Additional resources from our panelists are also listed below. See you at the next webinar!

EXPLORE THE METAVERSE #2 — NOTES & RESOURCES:

From Jessica:

• For marketing folks: Jump News
• Reality check for all things metaverse (AR/VR): Tom Fiske “Immersive Wire”
• Tom Emrich’s AR News
• DIY (you have to explore yourself, to discover the ins and outs)

From Danny:

• Cathy Hackl (“Into the Metaverse” book just published, as well as her posts and podcast)
• “The Fucking Metaverse” podcast by the creators of Bored Ape Yacht Club
• Discord channels for DCL, Sandbox, Lamina1

From Michelle:

• Webb Wright’s weekly newsletter for The Drum is great: latest episode here > subscribe!
• Specific platform or project updates, like the DCL weekly newsletter
• Cathy Hackl (Journey) just launched a WhatsApp Metaverse New group (pretty good so far)

• And all the references I shared in Event #1

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SPEAKERS

Jessica Berger — VP, Innovation, Publicis Media | LinkedIn

Specializing in innovation and strategy, Jessica helps brands push boundaries across rapidly emerging technologies and platforms, seamlessly transitioning them into what’s next. At Publicis, she oversees various future-forward activations by leveraging a unique mix of emerging technology and data into actionable insights and direction. With a progressive perspective and expertise in the emerging web3 landscape, she creates solutions and immersive experiences for clients ranging from startups to Fortune 500 companies. Prior to joining Publicis, Jessica worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns for clients ranging from healthcare organizations and CPG companies to tech startups. Her 10 years of experience are informed by working for agencies and companies across Germany, Japan, and North America.

Vanessa Scanlan — VP, Executive Producer, Deutsch Los Angeles | LinkedIn

Vanessa has been a pioneer bridging brand marketing and creative technology within typically traditional advertising agencies for over a decade. As VP, Executive Producer at Deutsch Los Angeles she finds opportunities for digital experiences to help build brands by connecting them efficiently and meaningfully with their audiences. During her time at DLA Vanessa has helped launch Dr. Pepper’s loyalty platform, Taco Bell’s ordering website and Snapple’s entry into the metaverse with Blockchain Bodega. Prior to joining DLA, Vanessa worked at JWT New York (now known as Wunderman Thompson) where her work on J&J BAND-AID’s AR experience featuring The Muppets created a new category never-before-seen at Cannes for “Mobile AR”. Her work has earned various accolades for her clients which have included PetSmart, Target, Lowes, Macy’s, Volkswagen, Taco Bell, Dr. Pepper and more.

Danny Paul — Executive Creative Director, The Electric Factory | LinkedIn

Danny is the Executive Creative Director at The Electric Factory, a creative innovation company focused on elevating the present by applying the opportunities of the future. He has spent the last two decades crafting impactful experiences for clients through strategic thinking, creative design, and technology. His work for Fortune 500 companies and his own entrepreneurial ventures have been globally awarded, but he is most proud of his collection of bar napkins filled with creative solutions to unique industry challenges.

Michelle Excell (Moderator), Chief Strategist, The Antipodean | LinkedIn

Michelle Excell, Chief Strategist, The Antipodean — Michelle is Chief Strategist and CEO of The Antipodean. She consults with brands and agencies to evolve their immersive and creative technology roadmaps. A tech-optimist, Michelle strives to inspire teams, yet always brings briefs and initiatives back to value-creation. Her specialty is translating complexity into relatable experiences and steps for everyone.

The Antipodean partners with The Electric Factory for strategy, design, and production. Electric are a group of technologists and creators who specialize in immersive digital experiences for AR/VR/web/experiential, metaverse, and content creation for both digital and traditional channels.