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Redefining Your Brand Management Strategy

• admin
• March 16, 2022
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• Content Marketing, SAN FRANCISCO AMERICAN MARKETING ASSOCIATION, The New Normal

Sessions Air Daily at 10am CST  A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content... read more →

Watch: Consumer Insights in our New Normal (Webinar Recording)

• Eric Weidner
• November 30, 2020
• Brand, Customer Experience, Insights, Webinars
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• brand, CONSUMERS, The New Normal

> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

• Eric Weidner
• October 14, 2020
• Brand, The New Normal, Webinars
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• diversity and inclusion, The New Normal, TRENDS

The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →

The Freelance Hustle for a Post-Covid Era

• Janice Cuban
• June 24, 2020
• Career Growth, Freelancing, Getting Ahead, Remote Work, The New Normal
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• Freelancing, remote work, The New Normal

During the coronavirus crisis my business was flourishing, clients were paying, things were great (for a pandemic, anyway). Then, recently the company that runs most everything on your computer abruptly ended my contract after two years due to budget cuts. Suddenly I was in the club that no one wants... read more →

Four Keys to Pivoting Your Business in Times of Adversity

• Christina Lee
• June 12, 2020
• Customer Experience, Getting Ahead, Remote Work, The New Normal, Work Relationships
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• remote technology, remote work, The New Normal

When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →

Webinar Recap: Navigating the New Normal

• Rachel Bontempi
• May 31, 2020
• Digital Marketing, Events, Remote Work, Startup Marketing, The New Normal, Webinars
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• digital marketing, The New Normal

In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →