According to a research study done by new sfAMA sponsor, YouGov, smart home technology may be ready for the consumer market, but are consumers ready and willing to pay for it. Whether you’re considering making a purchase for an entire smart home system or considering buying just one smart tech device, read this article first.
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Branding means something much different circa 2016. With mobile devices providing an always-connected world, branding still encompasses those critical tent poles of messaging and identity -- but now it comes wrapped up in a bigger picture, one that marketing expert Brian Solis terms as the customer experience (CX).
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Along with enjoying great drinks and some cool art, the crowd of sfAMA members and guests met and mingled while celebrating the nut of the day, the pistachio. You mean you didn’t know that February 26 was National Pistachio Day?? Well, the sfAMA was on top of it and pistachios were well represented (and eaten).
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On February 26th, Charlene Li, Principal Analyst at Altimeter, spoke to a room packed with marketers and marketing students seeking to understand where to best focus their energies through the ongoing process of adapting to the digital transformation that started for many of us around 2005
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