By Gurcharan Wadhwa The recent two-day Incite Summit brought together CMO and marketing experts to debate the future of Marketing. It was a great opportunity to get, here in San Francisco, some insight directly from companies like Yahoo!, SAP, Activision, U-Haul, Safeway, T-Mobile, Facebook, Groupon, HP, Kidzania, Ask.com, The Cheezburger Network,... read more →
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The world of marketing is undergoing a revolution. With 50% of new marketing hires expected to have a technical background by 2015, the hiring landscape for digital marketing professionals is shifting with each emerging trend and technology. So how can job seekers stay relevant? Knowing what’s hot and what is currently... read more →
By Golden Ashby, SFAMA Director of Social Media & Kathryn Prescott, SFAMA LinkedIn Manager Social Media is all anybody talks about these days. But many organizations fall short of fully capitalizing on the opportunities that exist within social. Perhaps this is because they are approaching the execution of social marketing... read more →
By, Golden Ashby, SFAMA Social Media Director & Ashley Bening, SFAMA Blog Editor Social Advertising is a rapidly growing field and it is very important to have your process defined before you embark down this new path. Fortunately, we just had Maya Grinberg from Wildfire give us a crash course... read more →