I joined SF AMA to network with fellow marketing practitioners in a casual, social atmosphere. It’s a smart, well-connected bunch, and always fun to discover the backgrounds and perspectives of other members.
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More from Mary Thorsby
Rebranding can be tricky, especially if your business is established and has a history. Rebranding means overhauling your company’s goals, message, and culture — not just its logo. We thought we’d share some tips that can help ensure a successful rebranding effort. Before you rename, rethink, or redesign, take a... read more →
Every online marketing professional has his or her own ideas about what trends will dominate in 2015. There are a few that are undeniable, such as the continued growth of mobile marketing and the increased use of different social media channels, but what does this all mean to marketers? It’s... read more →
I am all about the customer/client/audience, or whatever label you want to attach to the recipient of your marketing message. The goal has always been to know the market (your customer) well so that the right message can be delivered at the right time through the most appropriate channels.
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