Blog

WATCH | Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

admin
July 26, 2021
Events, Webinars

The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the... read more →

Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

Omar Akhtar
July 7, 2021
Uncategorized

The biggest challenge for today’s content producers is to consistently produce personalized content at a large scale, and to credibly impact revenue. Put simply, businesses need to find a way to produce the right content for the right person at the right time and in the right channel. The way... read more →

Local Non-Profit Spotlight | San Francisco-Marin Food Bank: Marketing Pains & Pivots in a Pandemic

Janice Cuban
June 21, 2021
Uncategorized

Starting this quarter, we’ll be featuring a San Francisco Bay Area nonprofit that is making a big impact. We’re kicking it off with a timely organization, one whose mission has been a critical lifeline during the pandemic. The San Francisco-Marin Food Bank was founded in 1987 and its mission is... read more →

WATCH | All Eyes on Gen Z: Current Trends and Actionable Insights

admin
June 21, 2021
Digital Transformation, Insights, Webinars

A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. Press play to learn more. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between... read more →

Three ways to empower sales teams for social selling success

Loreto Berry
May 5, 2021
Business Development, Digital Marketing, The New Normal

When companies were forced to go remote due to COVID-19 restrictions, sales prospecting became more difficult, and turning to social media often was the only way to connect and engage with potential customers. Now? It’s come to the forefront as one the most powerful ways to ignite relationships with B2B... read more →

Community
Opinion

The first in a new series of blogs on important issues affecting our community, by our community

#StopAsianHate needs to be more than just a hashtag

Eric Toda
April 20, 2021
Voice
#INCLUSIONINBUSINESS, #RACIALEQUILTY, #RACISMINAMERICA

When I wrote an Adweek article recently, raising awareness for #StopAsianHate, I put out a call to action for my industry to not just care—but to act. So, what has happened in the meantime? A lot. And none of it good. Between then and now, 40+ anti-Asian hate crimes were... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Laurie Weber
April 7, 2021
B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

1
...
7
8
9
10
11
...
37

© 2024 American Marketing Association San Francisco