Blog

Disability Inclusion Beyond Accessibility Marketing: 9 Ways to Bridge the Disability Gap

• Josh Loebner
• November 3, 2021
• Diversity, Market Research

October was National Disability Employment Awareness Month. In recognition of this, Josh Loebner, Director of Strategy, DE&I for Designsensory, shares his thoughts on disability inclusion, and provides some suggestions on how you can practice disability marketing and recruiting. In the US, 26% of the population is disabled, but according to... read more →

WATCH | Marketing Workshop for Small Businesses and Micro-Enterprises

• admin
• October 26, 2021
• Events, Webinars

A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the... read more →

WATCH | Winning in a Multicultural America

• admin
• September 27, 2021
• Events, Webinars

A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America. Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, outline how Clorox, a global CPG leader in cleaning and... read more →

How TikTok Resumes Is Changing the Job Hunt

• Danielle Lee
• September 22, 2021
• Career Growth, Self-promotion, The New Normal, TikTok

They cater our For You Pages without warning, overrunning our feeds with content we didn’t ask for (but secretly wanted), and continually feed us videos that tap into our slightest interest, making us scroll further and further. If you’re a social media connoisseur, then you’ll probably know what I’m hinting... read more →

Content Means Business: Align Your Content Strategy With Business Goals

• Akshatha Kamath
• September 1, 2021
• Content Marketing, Growth Marketing, Market Research

You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →

President’s Letter

• Gerardo Garcia-Jurado
• August 23, 2021
• About AMASF, AMASF Members, Professional Development

AMA SF Members, Supporters, and Bay Area Marketing Community, Recently, I took the reins of the AMA San Francisco chapter. It is a big honor and a huge responsibility, one that I take very seriously. I have been fortunate to work and lead world-class teams and organizations; however, this is... read more →

Life 2.0: Lessons and the Path Forward After the Pandemic

• Guisselle Nuñez
• July 28, 2021
• Digital Transformation, Events, Insights, Professional Development, The New Normal

It’s been a challenging two years for many of us, but hopefully we are moving past the worst of it, which makes it a good time to step back, take a deep breath, and assess the changes that have occurred. We have had much to learn — and even more... read more →

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