Blog

President’s message

Gerardo Garcia-Jurado
December 23, 2021
About AMASF, AMASF Members, Professional Development

Dear AMA SF friends, I remember the day the whole world stood still, back in March of 2020, when many of us thought that this lockdown, this pandemic, was going to go away in a matter of weeks. Those weeks have turned into months, quite possibly years. As we celebrate... read more →

Why Brands are Embracing Sustainable Marketing Today

Sustainable marketing is everywhere these days. Businesses are designing new products and campaign materials built around the idea of sustainability, and businesses and consumers are buying them. But what’s the big deal? Is sustainability really worth embracing in marketing? It turns out it is. With younger generations driving a shift... read more →

Disability Inclusion Beyond Accessibility Marketing: 9 Ways to Bridge the Disability Gap

October was National Disability Employment Awareness Month. In recognition of this, Josh Loebner, Director of Strategy, DE&I for Designsensory, shares his thoughts on disability inclusion, and provides some suggestions on how you can practice disability marketing and recruiting. In the US, 26% of the population is disabled, but according to... read more →

WATCH | Marketing Workshop for Small Businesses and Micro-Enterprises

admin
October 26, 2021
Events, Webinars

A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the... read more →

WATCH | Winning in a Multicultural America

admin
September 27, 2021
Events, Webinars

A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America. Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, outline how Clorox, a global CPG leader in cleaning and... read more →

How TikTok Resumes Is Changing the Job Hunt

Danielle Lee
September 22, 2021
Career Growth, Self-promotion, The New Normal, TikTok

They cater our For You Pages without warning, overrunning our feeds with content we didn’t ask for (but secretly wanted), and continually feed us videos that tap into our slightest interest, making us scroll further and further. If you’re a social media connoisseur, then you’ll probably know what I’m hinting... read more →

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