Blog

WATCH | Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape

• admin
• March 24, 2022
• Events, Webinars

The American Marketing Association San Francisco chapter hosted a fireside chat on March 23rd, 2022 in celebration of Women’s History Month, where we were joined by executives from Peloton, Talkspace, and Women in Revenue. Watch now to hear the panelists discuss: How marketing and audience engagement strategies are shifting, and... read more →

Branding Yourself in Online Interviews

• Guisselle Nuñez
• February 21, 2022
• Branding, Digital Transformation, Professional Development, The New Normal

It’s a new year - is it time for a new job? If the answer is yes, here are 4 tips for branding yourself in an online interview. Millions of people across the world have interviewed and started new jobs during the pandemic. Those interviews have most likely taken place... read more →

Is a Career in Content Marketing the Right Choice For You?

• Akshatha Kamath
• January 25, 2022
• Content Marketing, Professional Development

Among the many impacts of COVID the past two years has been a reassessment by millions of workers, including marketers, of their professional careers. For individuals considering a move to content marketing (and those who may not have thought about it), the space has evolved in recent years, and career... read more →

In Memoriam: Bay Area Advertising Legend, John Durham

• Thomas Moyer
• January 10, 2022
• Advertising, In Memoriam

It has been over a month since the Bay Area advertising world lost one of its most beloved figures: John Durham. For many (including me), the loss is still hard to process. For those who knew John personally, worked with him, or simply heard stories circling the advertising world, “The... read more →

Nonprofit spotlight: Center for Domestic Peace

• Marla Hedlund
• December 24, 2021
• Community partner spotlight, Social issues

Editor’s Note: Each quarter, AMA SF spotlights one local non-profit supporting people in the Bay Area. The following blog is by Marla Hedlund, Development and Community Relations Officer for this quarter’s featured non-profit: Center for Domestic Peace (C4DP). We hope you enjoy learning about the organization and the grassroots marketing... read more →

President’s message

• Gerardo Garcia-Jurado
• December 23, 2021
• About AMASF, AMASF Members, Professional Development

Dear AMA SF friends, I remember the day the whole world stood still, back in March of 2020, when many of us thought that this lockdown, this pandemic, was going to go away in a matter of weeks. Those weeks have turned into months, quite possibly years. As we celebrate... read more →

Why Brands are Embracing Sustainable Marketing Today

• Beau Peters
• December 8, 2021
• Branding, Marketing, Sustainability

Sustainable marketing is everywhere these days. Businesses are designing new products and campaign materials built around the idea of sustainability, and businesses and consumers are buying them. But what’s the big deal? Is sustainability really worth embracing in marketing? It turns out it is. With younger generations driving a shift... read more →

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