By Jesse Plautz, SFAMA Social Committee Whether you are an online business looking to build up your email list or a brick and mortar retailer that needs more foot traffic, creating online content for your audience will help you in ways you wouldn’t believe. A good online marketing strategy always... read more →
By Ashley Bening, SFAMA Blog Editor Social media guru Charlene Li, the founder of Altimeter Group and the coauthor of the bestselling book, Groundswell, spoke at the last SFAMA event: The Future of Social Networks. Charlene spoke to how brands can prepare for the future of social media. She spoke... read more →
By Golden Ashby, SFAMA Social Media Director Social media marketing has changed so much over the past few short years. People thought that it was just a tool of marketing or public relations when they first started using it. Now they are starting to understand that it also encompasses advertising,... read more →
By Ashley Bening, SFAMA Blog Editor, and Christine Oneto, PR Chair The SFAMA hosted an event, Your Marketing Career: Live the Life You Envision, where Jennifer Remling, Director of Global Recruiting for AKQA and author of Carve Your Own Road: Do What You Love and Live the Life You Envision,... read more →
By Kathryn Prescott, SFAMA Interim LinkedIn Manager (kathryn.prescott@sfama.org) and Vanessa Bilanceri, SFAMA Chair of Networking and Volunteer Recruitment (vanessa.bilanceri@sfama.org) 5 Tips To Get Your Online Network Moving Using LinkedIn: Do you sometimes dread that awkward entrance into a reception full of unknown professionals? No doubt, the hob-knobbing at the local... read more →
By Ashley Bening, SFAMA (Interim) Blog Manager “My rule is to listen first” – Bryan Srabian On Tuesday September 20, 2011, SFAMA gathered a panel of sports marketing gurus to speak at AT&T Park in San Francisco. The elite group included: San Francisco Giants Director of Social Media, Bryan Srabian... read more →
By Ashley Bening, SFAMA (Interim) Blog Manager Two ticket distributors, StubHub and Ticketmaster, are duking it out in the fight to be leaders in mobile and social innovations. These big trends are something the leaders in the digital world are taking seriously. The winners of this race are finding ways... read more →