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The Evolution of Social Media

• admin
• January 26, 2012
• Uncategorized

By Golden Ashby, SFAMA Social Media Director Social media marketing has changed so much over the past few short years. People thought that it was just a tool of marketing or public relations when they first started using it. Now they are starting to understand that it also encompasses advertising,... read more →

Jennifer Remling on Tools for Success, Social Media and Career Development

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• December 14, 2011
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By Ashley Bening, SFAMA Blog Editor, and Christine Oneto, PR Chair The SFAMA hosted an event, Your Marketing Career: Live the Life You Envision, where Jennifer Remling, Director of Global Recruiting for AKQA and author of Carve Your Own Road: Do What You Love and Live the Life You Envision,... read more →

Networking Fatigue? Tips to Keep it Going from Your Couch

• admin
• December 1, 2011
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By Kathryn Prescott, SFAMA Interim LinkedIn Manager (kathryn.prescott@sfama.org) and Vanessa Bilanceri, SFAMA Chair of Networking and Volunteer Recruitment (vanessa.bilanceri@sfama.org) 5 Tips To Get Your Online Network Moving Using LinkedIn: Do you sometimes dread that awkward entrance into a reception full of unknown professionals? No doubt, the hob-knobbing at the local... read more →

All Star Line-Up at SFAMA Sports Marketing Event

• admin
• October 18, 2011
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By Ashley Bening, SFAMA (Interim) Blog Manager “My rule is to listen first” – Bryan Srabian On Tuesday September 20, 2011, SFAMA gathered a panel of sports marketing gurus to speak at AT&T Park in San Francisco. The elite group included: San Francisco Giants Director of Social Media, Bryan Srabian... read more →

The War For Innovation – StubHub vs. Ticketmaster

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• September 19, 2011
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By Ashley Bening, SFAMA (Interim) Blog Manager Two ticket distributors, StubHub and Ticketmaster, are duking it out in the fight to be leaders in mobile and social innovations. These big trends are something the leaders in the digital world are taking seriously. The winners of this race are finding ways... read more →

Social Media Marketing Metrics All Companies Should Measure

• admin
• September 1, 2011
• Uncategorized

by Golden Ashby, SFAMA Chair of Social Media, golden.ashby@sfama.org When I first started in my role at the San Francisco American Marketing Association (SFAMA), I blogged about how social media is changing how we define open source marketing. Social media marketing is being used more and more every day by... read more →

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