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How To Mother-Proof Your Marketing Materials

• admin
• January 30, 2013
• Uncategorized
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• CES, MARKETING, PLAN B

Written by Yev Pusin I was sent to CES, (Consumer Electronics Show) to do a bit of guerrilla marketing and PR work for my company. It all sounded great in theory, and I had spent the week prior to the show visiting my parents in Iowa. I had the time... read more →

Trends Talk: The Pinterestization of Ecommerce

• Eric Weidner
• November 30, 2012
• Uncategorized
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• BUSINESS, ECOMMERCE, MESSAGE, PINTEREST, SOCIAL MEDIA

It launched into our lives in September of 2011. To some it was just another social media site, to others it was a better way to share our views and thoughts. Pinterest has become so popular that most companies and organizations have started to use it to spread their message.... read more →

Converting Online Visitors to Offline Customers

• Eric Weidner
• November 30, 2012
• Uncategorized
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• CEO, CUSTOMERS, OFFLINE, ONLINE

Tis the season to shop. Most of us go online to purchase our items or research where we can buy them. One of the most annoying obstacles is when we cannot find all the information we want. For example when there are two different addresses for the same business. In... read more →

Q&A With AOL by Melanie Goodwin

• Eric Weidner
• November 30, 2012
• Uncategorized
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• AOL, COMPANIES, SAN FRANSCI

San Francisco is home to modern and forward thinking companies. San Francisco American Marketing Association would like to introduce you to those companies. Our very own SFAMA Member, Melanie Goodwin sat down with Amy Dalton from AOL. Q: Where does your department draw creative inspiration from? A: Many of our... read more →

One to One Box, Online Video: Social Media Integration

• Eric Weidner
• November 30, 2012
• Uncategorized
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• MESSAGE, ONLINE VIDEO, SOCIAL MEDIA

We all watch them. We all search for them. We all share them. What are they? Online videos. Online videos can help your company convey a message while increasing awareness and revenue. But when it comes to online video and social media, there are a handful of questions. Which social... read more →

Social Listening Takes Courage, (And Why It’s Worth The Effort)

• Eric Weidner
• November 30, 2012
• Uncategorized
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• CUSTOMER SERVICE, MODERN, SOCIAL LISTENING, SOCIAL MEDIA

Before we enter a restaurant, we research it on Yelp. While checking in on Foursquare, we take a picture of our meal and post it on Instagram. After the meal we post on Facebook, our thoughts on the food, customer service, ambiance, etc. The consumers nowadays are becoming more vocal... read more →

SFAMA 2012 Scholarship Application

• Eric Weidner
• November 12, 2012
• Uncategorized

Purpose and Amount The SFAMA will award at least a $500 scholarship each academic year to an outstanding marketing, advertising, or communications student currently enrolled in an accredited four-year college or university. The purpose of this scholarship is to assist students in educational expenses such as tuition, institutional fees, books,... read more →

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