Brands have always tried to get the cusomer attention. But a 30- second video no longer inspires us to purchase. ResourceSTUDIO Creative Director Dan Ledman talks about innovative branded content of the past and the most engaging brand created content of today. ****************************************************************************************************************************************** Branded Content: Looking Forward and Looking Back... read more →
Projection mapping is something that has caught my eye and interest. But like some of you, I did not even know the term Projection Mapping before reading this blog from Resource. As usual the team at Resource has taught me something new. ****************************************************************************************************************************************** 3 Thoughts on Projection Mapping Written By:... read more →
Written by: Alyce Lindquist The SFAMA February event featured our annual visit from Charlene Li best-selling author and popular speaker, and noted thought-leader in social media. Li was named by Fast Company as one of the most creative people in business and one of the most influential women in technology,... read more →
Written By: Nicole Moreno As a nonprofit professional and someone who believes everyone should donate to their favorite cause, I was excited when our SFAMA VP of MarComm suggested I interview the people at Bright Funds. I researched the company beforehand and was quite impressed. Here was a company that... read more →
Written by: Mackensie Smith The SFAMA is comprised of many different stories from the beautiful people who keep it running and progressing. Each month the “Member Spotlight” will feature one member and their personal insights into the marketing industry. Our first member spotlight features Valerie Camarda, principal of Marketing Sens,... read more →
