Blog

Member Spotlight – Meet Nathalie Tremblay

• Mary Thorsby
• August 11, 2014
• AMASF Members

Wine, Running, Travel and Rock Stardom By Mary Thorsby Nathalie Tremblay Acting CEO, JJ Buckley Fine Wines, since July 2014; joined the company April 2012. What it does: JJ Buckley is one of America’s leading online retailers of the world’s finest wines. The group is dedicated to blending tradition and... read more →

Successful Marketing For Tech Start-Ups

• admin
• August 10, 2014
• Uncategorized
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• AMASF, event, Marc Apple, Start-Up, startup

By Marc Apple As a Bay Area resident, chances are you've run into at least one person that's working for a "next big thing" startup. In fact, you've probably met a few of those, and it's likely that you can't remember many details about the company or what they do. For... read more →

Summer in the City at Harlot – The sfAMA’s First Summer Social

• admin
• August 6, 2014
• Uncategorized
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• AMASF, Claire Herczeg, event, Networking, Summer Social

By Claire Herczeg Black walls, red lights, antler candelabra, deep cushy leather seating, a painting of a nude over the DJ’s stage. Where are we?  This is a professional networking event, right? The ambience is more like that of a turn-of-the-century bordello, so we must be in the tenderloin district,... read more →

So, you want to work at an ad agency…

• Emma Hitzke
• July 21, 2014
• Uncategorized
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• ad agency, advertising, agency, career, Goldy Bardin, Kinnari Desai, SFMA

By Kinnari Desai   A suit, a pack of smokes and an emotionally unstable personality. The show, Mad Men, will have you believe these are the only things you need to be an ad man (or woman) at an ad agency. I’m a big fan of the show (and often... read more →

SfAMA Panel Discussion – Print & Digital Unite

• admin
• July 6, 2014
• Uncategorized
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• AMASF, Claire Herczeg, panel, Print & Digital Unite

By Claire Herczeg On June 17, at the Omni Hotel in downtown San Francisco, the sfAMA closed out its 2013-2014 year with a stimulating panel discussion on the integration of print and digital channels in the marketing mix.  Moderator, Ken McCormick from Visual Identity opened the forum with a discussion about... read more →

Incite Marketing Summit: The Future of Marketing

• admin
• June 30, 2014
• Uncategorized
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• AMASF, Gurcharan Wadhwa, Incite, MARKETING, Marketing Trends

By Gurcharan Wadhwa The recent two-day Incite Summit brought together CMO and marketing experts to debate the future of Marketing. It was a great opportunity to get, here in San Francisco, some insight directly from companies like Yahoo!, SAP, Activision, U-Haul, Safeway, T-Mobile, Facebook, Groupon, HP, Kidzania, Ask.com, The Cheezburger Network,... read more →

Sponsor Spotlight: Mondo – Career Tips for Staying Relevant in the Digital Era

• Emma Hitzke
• June 23, 2014
• Uncategorized
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• AMASF, career, Hiring, MARKETING, Mondo, sponsor, SPOTLIGHT

The world of marketing is undergoing a revolution. With 50% of new marketing hires expected to have a technical background by 2015, the hiring landscape for digital marketing professionals is shifting with each emerging trend and technology. So how can job seekers stay relevant? Knowing what’s hot and what is currently... read more →

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