Blog

No Marketer Is An Island: Resilience and Success in 2024

• Eric Weidner
• January 5, 2024
• Professional Development, Social Media

A message from AMA SF President Eric Weidner For more than 85 years, the American Marketing Association-San Francisco chapter has been dedicated to one main objective: we help professional marketers succeed. I titled this post “Resilience and Success” because there’s uncertainty in the air going into 2024. Nobody knows what’s... read more →

WATCH | How to be a Marketing Consultant

• Eric Weidner
• July 12, 2023
• Professional Development, Social Media, Webinars

Are you considering a transition in your career to freelancing or consulting? Consulting and freelancing is both rewarding and challenging. Also, technology and the general employment landscape has made it more appealing than ever - for the right people. In our June webinar, we discussed the practical, financial, and emotional... read more →

WATCH | Making the Metaverse Work for You: Session 3

• Gerardo Garcia-Jurado
• June 6, 2023
• Professional Development, Social Media, Webinars

The metaverse means many things to many people, and while some communities or platforms may be niche, others are in the hundreds of millions. In this session we talked to industry experts about the various platforms and communities that make up the metaverse and deep-dive on who is there, and... read more →

Top 5 Field Marketing Tips for Getting the Best ROI in the New Economic Environment

• Johanna Behm
• May 25, 2023
• Digital Transformation, Marketing, Online Marketing

The event industry was hit hard by the lockdowns and travel restrictions, but trade shows and other in-person activities have recovered fast ever since the international and domestic travel restrictions were lifted. Events are back, but many things have changed. Event venues and trade shows are eager to claw back... read more →

A Guide to Leveraging ChatGPT for Effective Marketing Experiences

• Janette Roush
• May 17, 2023
• Content Marketing, Digital Marketing, Digital Transformation

By Janette Roush OpenAI’s ChatGPT has filled our LinkedIn news feeds in 2023, but the breathless headlines about plug-ins and APIs might leave marketers wondering how ChatGPT could be used today – for free – to make their jobs easier or to create better campaigns. I’m not an early adopter... read more →

Local Non-Profit Spotlight – Berkeley Music Group

• Joan Rosenberg
• May 8, 2023
• Career Growth, Community partner spotlight, Education, Marketing, Professional Development

The UC Theater’s Concert Career Pathways Education and Workforce Training Program - Applications Open for 8th Cohort By Joan Rosenberg The Berkeley Music Group is a 501c3 non profit organization founded in 2012 to run and operate The UC Theatre Taube Family Music Hall, and is dedicated to ensuring that... read more →

WATCH: Brands, Business, and Bullsh*t with Bradley Brands – AMASF Externship Academy

• Elizabeth Mitelman
• April 13, 2023
• Brand, Branding, Business Development, Webinars

About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to... read more →

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