Every online marketing professional has his or her own ideas about what trends will dominate in 2015. There are a few that are undeniable, such as the continued growth of mobile marketing and the increased use of different social media channels, but what does this all mean to marketers? It’s... read more →
Whether we realize it or not, the relationships we build is what fuels the success of our businesses. Failure to nurture the established and new relationships will cause them to wither away as quick as the plants outside that receive neither sunlight nor water. In this fast paced world of... read more →
I am all about the customer/client/audience, or whatever label you want to attach to the recipient of your marketing message. The goal has always been to know the market (your customer) well so that the right message can be delivered at the right time through the most appropriate channels.
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