On February 26th, Charlene Li, Principal Analyst at Altimeter, spoke to a room packed with marketers and marketing students seeking to understand where to best focus their energies through the ongoing process of adapting to the digital transformation that started for many of us around 2005
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Online Video Marketing is drastically changing the way businesses are generating new leads and customers online. Until recently, businesses who used any form of online marketing, primarily relied on their websites and possibly posts to their social media sites to generate new customers. Savvy businesses hired an expert in SEO... read more →
Our November 10 event hosted at the Twitter Aviator Room drew a crowd of professionals interested in learning more about the sharing economies impact on the future of marketing. Jeremiah Owyang presented the Collaborative Economy Honeycomb which showcases new ways businesses are using the crowd to market, transact, and share goods. In... read more →
When you hear the word ‘wearable’ you probably think of fitness trackers such as the Fitbit, or smartwatches such as the Pebble and the Apple Watch. Today however, wearables are providing a foundation for entirely new ways to reach prospects and customers. The power to save lives Wearable technology... read more →
Creating a Digital Content Factory Speaker: Scot Abel Our October 20th program drew a good crowd of marketers interested in hearing what Scott Abel, The Content Wrangler, had to say about developing quality content. He reiterated what many of us know when developing content – write your content in modules so that... read more →
