If you are looking to start a career in programmatic ad-buying, be ready to utilize both your right and left brain. As one of the panelists suggests, “The ideal traits [for a career in programmatic] would be a double major in Math and English.” The background in math is to understand the modelling and the algorithms, while the English is to have the ability tell the story of the data.
read more →
According to a research study done by new sfAMA sponsor, YouGov, smart home technology may be ready for the consumer market, but are consumers ready and willing to pay for it. Whether you’re considering making a purchase for an entire smart home system or considering buying just one smart tech device, read this article first.
read more →
