Blog

Identifying and Addressing Biases in AI


More than 60% of marketers have utilized artificial intelligence (AI) in their marketing activities so far. Marketing relies on data-driven insights and innovative technologies to connect with our target audiences. But what happens when those very technologies inadvertently reinforce biases and stereotypes? How can marketers ensure that the use of... read more →

Why Consistency Matters In Multicultural Marketing Campaigns


AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →

The Art of Marketing Sparkling Wine: Tips and Advice from AMA-SF Member Phoebe Ullberg


Here in San Francisco, we’re lucky to be a short drive away from Napa Valley, one of the most robust areas for wine production in the world. With that designation comes no shortage of wineries showcasing their products to an eager market — and marketers competing for those palates. How... read more →

“The New Normal” For Marketing Industry Jobs: Tips For Applying and Standing Out


A more robust, yet still highly competitive, job market is likely to take shape in 2024. Whether you’re entering the workforce, are in between jobs, or are looking for a career change, the right prep and planning can help you stand out from hundreds or thousands of other applicants.  We... read more →