Blog

Exploring Ethics in Everyday Marketing

• Susan Glenn
• June 10, 2019
• Education, Events, Insights, Networking, Work Relationships
|
• California Consumer Privacy Act, CCPA, Consumer Privacy Act, GDPR, Privacy

At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →

5 Brands that Turned to Content Marketing to Drive Results

• Akshatha Kamath
• May 30, 2019
• Content Marketing, Insights
|
• Content Marketing

Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →

3 Reasons Why Your SMB Needs Instagram

• Emily Banks
• May 23, 2019
• Digital Marketing, Online Marketing, Social Media
|
• instagram, SOCIAL MEDIA, SOCIAL MEDIA MARKETING

Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On... read more →

14 Reasons Why You Should Get a Digital Marketing Certificate

• Christina Lee
• May 8, 2019
• Education, Getting Ahead, Professional Development
|
• digital marketing, digital marketing certificate, digital marketing certification, reskill, upskill

We’re well into 2019, with all the tumult and change that’s going on in our world. Sometimes we get so caught up in the turmoil of the news and politics and intrigue that we get distracted from the importance of paying attention to the day-to-day activities of our lives—like our... read more →

What Marketers Need to Know about the California Consumer Privacy Act

• Ekaterina Lyapustina
• April 30, 2019
• Education, Insights
|
• California Consumer Privacy Act, CCPA, GDPR, Privacy, Privacy Act

The California Consumer Privacy Act (CCPA) will come into effect on January 1st, 2020 which will leave businesses and organizations, like yours, who market to California consumers less than one year to make the relevant changes to the way they manage online personal data and ensure that they abide fully... read more →

PR Pros Share Their Tips for Strategic and Creative Brand Promotion

• Susan Glenn
• April 22, 2019
• Events, Insights, Networking, Professional Development
|
• PR, Public Relations

Who better to bridge the gap between marketing and PR than the American Marketing Association of San Francisco (AMA SF) and the Public Relations Society of America, San Francisco (PRSA-SF). At their partnered event, Getting Creative with your PR: Leveraging Creative to Make Better Pitches, a panel comprised of three... read more →

Community. Partnerships. Opportunity: A Night Networking with Nine Non-Profits

• Susan Glenn
• April 9, 2019
• Events, Networking, Professional Development, Sponsors, Work Relationships
|
• AMASF event, career, CAREER PATH, event, MARKETING, SAN FRANCISCO, SAN FRANCISCO AMERICAN MARKETING ASSOCIATION, sponsor

Advancing the community. Building partnerships. Providing opportunities. This was the order of business at the recent Diversity & Inclusion Speed Networking event, a joint venture by the Public Relations Society of America (PRSA) San Francisco and the San Francisco chapter of the American Marketing Association (AMASF). In attendance were nine... read more →

« Previous Page — Next Page »