Blog

Understanding Your Customer: How Innovation is Changing the Research and Insights Landscape

• Shruti Shah
• September 16, 2019
• Events, Insights, Market Research, Networking
|
• market research, purchase intent, understanding your customer

At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →

Voice Apps: Delivering Personalized Conversational Voice Shopping Experience at Scale

• Vijay Mandeep
• August 28, 2019
• Digital Marketing, Growth Marketing, Online Marketing, Voice
|
• Google Assistant, v-commerce, voice, Voice Apps, voice commerce, Voice Shopping

Success in today’s mobile world means finding new ways to build customer relationships that last. And in today’s multi-channel world, e-commerce businesses expect customers to interact with them through the channel of their preference. According to Harvard Business Review, 73% of consumers use multiple engagement channels in their interactions with... read more →

9 Content Marketing Influencers to Follow in 2019

• Akshatha Kamath
• August 12, 2019
• Content Marketing, Influencer Marketing
|
• Content Marketing, content marketing influencers, influencers

Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

Tips on Creating the Most Engaging Content for Your Audience

• Emily Banks
• July 30, 2019
• Content Marketing
|
• content creation, Content Marketing, engaging content

The competition for your audience’s attention is fierce. From advertisements to social media comments to blog posts, we are bombarded with a variety of content every day. In fact, more than three million blog posts and 380 million tweets are published daily. When coming up with content ideas, consider your... read more →

5 Ways for Businesses to Cut Through the Content Clutter

• Christina Lee
• July 16, 2019
• Content Marketing, Getting Ahead, Online Marketing
|
• clutter, Content Marketing, content noise, noise, reaching your audience

In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →

The Importance of Evergreen Content In Your Content Marketing Strategy

• Emily Banks
• June 26, 2019
• Content Marketing, Digital Marketing
|
• content creation, evergreen content

Content is king, but first, you need an audience to find and consume your content. To attract your target audience, your content needs to be optimized for search engines to continually rank high in Internet searches. To rank high in searches, your content needs to retain its value over time.... read more →

Is Your Website Optimized for Lead Conversions?

• Ekaterina Lyapustina
• June 20, 2019
• Demand Generation, Digital Marketing, Growth Marketing, Online Marketing, Website Optimization
|
• conversion, conversion optimization tools

Optimizing your website to generate leads is an essential step in creating a dedicated user base. Unfortunately, it's not as simple as adding a pop-up on your website that says “click here” while you sit back and watch your leads come through the door. With companies competing for customer attention... read more →

« Previous Page — Next Page »