Blog

The Marketing Career Accelerater: SF’s Paragon Career Networking Event

• Susan Glenn
• February 9, 2020
• Career Growth, Events, Getting Ahead, Networking, Professional Development
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• career fair, job fair, Networking, resume workshops

American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →

Volunteer Spotlight: Meet Brad Dressler

• admin
• January 18, 2020
• About AMASF, AMASF Members, Networking, Volunteer Spotlight
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• get involved, making a difference, volunteer, volunteer spotlight

The AMA SF wouldn’t be here without the humble support of its volunteer staff who generously give their time and talent to making this non-profit organization a success. To show our appreciation and gratitude, we will be featuring our top volunteers who have grown with the AMA SF, continuously donated... read more →

Kicking off the New Year with your 2020 AMA SF Board of Directors

• admin
• January 10, 2020
• About AMASF, AMASF Members, Networking
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• Board, Board of Directors, Meet the Board, Volunteers

Photo Credit: Gustavo Fernandez Photography Happy New Year to all of our friends in the AMA SF community! We hope your new year is off to a great start and that you are just as excited as we are about the possibilities that this new decade will bring. This past... read more →

12 Powerful Lessons Learned as a Leader of the AMA San Francisco

• admin
• December 12, 2019
• About AMASF, AMASF Members, Professional Development
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• AMA, AMA SF, Leadership, Lesssons Learned, Marketing Leadership

As we approach the new year, Maria Gianotti, President of the American Marketing Association’s San Francisco Chapter, 2019-2020, reflects on the challenges and lessons learned running a volunteer organization. Lesson 1: Form relationships first When starting the 2019-2020 board year this past July, I was under the assumption that if... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

• Susan Glenn
• November 15, 2019
• Content Marketing, Digital Marketing, Education, Events
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• customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital

• Christina Lee
• October 14, 2019
• Digital Marketing, Education, Getting Ahead, Online Marketing
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• digital marketing, on the job training, traditional marketing

Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020

• Susan Glenn
• September 26, 2019
• Digital Marketing, Education, Email Marketing, Events, Insights, Networking, Online Marketing
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• California Consumer Privacy Act, CCPA, compliance, Consumer Privacy Act, Privacy Act

As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

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