Blog

Six Key Takeaways from The AMA Leadership Summit 2020: Elevate

• Christina Lee
• May 9, 2020
• About AMASF, AMASF Members, Events, Getting Ahead, Professional Development
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• AMA Summit, Elevate

As the saying goes, “Board members who learn together grow together”, and that’s exactly what the American Marketing Association, San Francisco Chapter (AMA SF) Board did this past weekend. Along with all the other AMA Professional Chapter Leaders across North America, the AMA SF Board participated in its annual AMA... read more →

Six Types of Coronavirus Scams Business Owners Should Watch For

• Holly Park
• April 29, 2020
• Business Development, Startup Marketing
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• coronavirus business scams, email phishing, fraud, ppe

COVID-19 has turned our world on its head: businesses have been forced to close their doors, the stock market continues to fluctuate, and unemployment claims are soaring. Business owners and managers are dealing with revenue uncertainty, painful layoffs, and plenty of other stressors. Now, they must add coronavirus scams to... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis

• Akshatha Kamath
• April 20, 2020
• Content Marketing, Digital Marketing, The New Normal
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• Content Marketing, crisis communications, marketing during a crisis

Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

How to Keep Employees Engaged During the COVID-19 Pandemic

• Kaelee Nelson
• April 10, 2020
• Career Growth, Getting Ahead, Remote Work, The New Normal, Work Relationships
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• employee engagement, productivity

In order to slow the inevitable spread of the novel coronavirus (COVID-19), the government has turned to employers, asking them to do all that they can. On March 10th, Dr. Jay C. Butler, a top official with the U.S. Centers for Disease Control and Prevention (CDC), explained the agency’s rationale... read more →

Volunteer Spotlight: Meet Alex Stoeffl

• admin
• April 4, 2020
• About AMASF, AMASF Members, Networking, Volunteer Spotlight
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• AMA SF Volunteer Spotlight, Member Spotlight

The AMA SF wouldn’t be here without the humble support of its volunteer staff who generously give their time and talent to making this non-profit organization a success. To show our appreciation and gratitude, we will be featuring our top volunteers who have grown with the AMA SF, continuously donated... read more →

Tips and Tricks from the Event “The Joy and Terror of Freelancing”

• Susan Glenn
• March 24, 2020
• eventbrite, Events, Professional Development
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• Freelancing

Over the years, brands have been moving their marketing teams in-house, and they’ve also been making them leaner. As a result, they are more heavily relying on outside talent to tackle their project-based marketing needs. In turn, more folks are responding to the call, whether it’s freelancing as their full-time... read more →

Rethinking the AMA SF Brand

• Amy Franjesevic
• March 4, 2020
• About AMASF, Brand
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• brand, Brand Positioning, Brand Transformation, Rebrand

The San Francisco chapter of the American Marketing Association (AMA SF) recently merged with the Silicon Valley chapter of the organization, rolling operations into San Francisco. At the same time the AMA SF expanded its territory southward, it seized the opportunity to grow to also include a large segment of... read more →

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