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The first in a new series of blogs on important issues affecting our community, by our community

#StopAsianHate needs to be more than just a hashtag


When I wrote an Adweek article recently, raising awareness for #StopAsianHate, I put out a call to action for my industry to not just care—but to act. So, what has happened in the meantime? A lot. And none of it good. Between then and now, 40+ anti-Asian hate crimes were... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers


Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

WATCH | Senior Women Marketing Leaders Share: A Purposeful Path Forward


The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area. Our esteemed panel shares how they are navigating their professional lives and the "new normal" with both purpose and vigor. Watch the event recording to uncover: How these experienced marketers are moving forward... read more →