At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →
Message from the President: As this year closes, 2021 offers a new beginning and hopefully a gradual return to normalcy. Even in this challenging year, it’s been wonderful to see our community stay active and engaged through our virtual channels and events. Recently, we were excited to learn, our chapter... read more →
> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →
If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020... read more →
Keeping your resume updated and your interview skills sharp are essential. In a pandemic world of layoffs and uncertainty, it’s more critical than ever to be prepared. For a recent virtual event, we partnered with Creative Circle, one of the industry’s most successful recruiting firms, to offer timely guidance on... read more →
The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace.
This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →
