Blog

Three ways to empower sales teams for social selling success

Loreto Berry
May 5, 2021
Business Development, Digital Marketing, The New Normal

When companies were forced to go remote due to COVID-19 restrictions, sales prospecting became more difficult, and turning to social media often was the only way to connect and engage with potential customers. Now? It’s come to the forefront as one the most powerful ways to ignite relationships with B2B... read more →

Community
Opinion

The first in a new series of blogs on important issues affecting our community, by our community

#StopAsianHate needs to be more than just a hashtag

Eric Toda
April 20, 2021
Voice
#INCLUSIONINBUSINESS, #RACIALEQUILTY, #RACISMINAMERICA

When I wrote an Adweek article recently, raising awareness for #StopAsianHate, I put out a call to action for my industry to not just care—but to act. So, what has happened in the meantime? A lot. And none of it good. Between then and now, 40+ anti-Asian hate crimes were... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Laurie Weber
April 7, 2021
B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

WATCH | Senior Women Marketing Leaders Share: A Purposeful Path Forward

Laliv Hadar
March 29, 2021
Digital Transformation, Events, Insights, Professional Development, The New Normal

The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area. Our esteemed panel shares how they are navigating their professional lives and the "new normal" with both purpose and vigor. Watch the event recording to uncover: How these experienced marketers are moving forward... read more →

Three Keys to Self-Promotion Without Guilt

Self-promotion is the action of promoting or publicizing oneself or one's activities. So why do so many of us, women in particular, feel guilty or uncomfortable doing it? Or avoid it altogether? Self-promotion is both strategy and art. It requires self-awareness as well as knowledge of your environment. The failure... read more →

9 Ways to Avoid Burnout Working From Home

Jessica Larson
March 2, 2021
Insights, Professional Development, Remote Work, The New Normal
#remotework, #wfh, #ZoomFatigue, BUSINESS

The pandemic forced thousands of employees to work from home. As months of lockdown have stretched into 2021, this once-temporary work measure is becoming permanent for many. So now is the time to equip yourself to handle the dynamic of working from home long-term. 1. Set up the Right Remote... read more →

Why Today’s Marketers Need to Work Harder, Faster, and Smarter than Ever

Amy Brennen
February 24, 2021
Career Growth, Digital Marketing, Digital Transformation, Insights, Online Marketing, The New Normal

Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry... read more →

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