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WATCH | Senior Women Marketing Leaders Share: A Purposeful Path Forward

• Laliv Hadar
• March 29, 2021
• Digital Transformation, Events, Insights, Professional Development, The New Normal

The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area. Our esteemed panel shares how they are navigating their professional lives and the "new normal" with both purpose and vigor. Watch the event recording to uncover: How these experienced marketers are moving forward... read more →

Three Keys to Self-Promotion Without Guilt

• Guisselle Nuñez
• March 17, 2021
• Career Growth, Insights, Self-promotion

Self-promotion is the action of promoting or publicizing oneself or one's activities. So why do so many of us, women in particular, feel guilty or uncomfortable doing it? Or avoid it altogether? Self-promotion is both strategy and art. It requires self-awareness as well as knowledge of your environment. The failure... read more →

9 Ways to Avoid Burnout Working From Home

• Jessica Larson
• March 2, 2021
• Insights, Professional Development, Remote Work, The New Normal
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• #remotework, #wfh, #ZoomFatigue, BUSINESS

The pandemic forced thousands of employees to work from home. As months of lockdown have stretched into 2021, this once-temporary work measure is becoming permanent for many. So now is the time to equip yourself to handle the dynamic of working from home long-term. 1. Set up the Right Remote... read more →

Why Today’s Marketers Need to Work Harder, Faster, and Smarter than Ever

• Amy Brennen
• February 24, 2021
• Career Growth, Digital Marketing, Digital Transformation, Insights, Online Marketing, The New Normal

Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry... read more →

Senior Marketer Success: Challenges & Career Growth

• admin
• February 4, 2021
• Insights, Professional Development, The New Normal

Hear from these prominent senior marketing leaders as they discuss their secrets to success and how they are facing the challenges of today’s unique market. Also, learn their tips for fast-tracking career growth in a highly competitive environment.... read more →

Three Ways Brands Can Embrace Consumer Empathy

• Janice Cuban
• February 2, 2021
• Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →

Celebrating Excellence & A Look Forward to 2021 – a Letter from the Chapter President

• Gene Filipi
• December 16, 2020
• About AMASF, AMASF Members, Professional Development

Message from the President: As this year closes, 2021 offers a new beginning and hopefully a gradual return to normalcy. Even in this challenging year, it’s been wonderful to see our community stay active and engaged through our virtual channels and events. Recently, we were excited to learn, our chapter... read more →

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