At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →
More from Susan Glenn
Advancing the community. Building partnerships. Providing opportunities. This was the order of business at the recent Diversity & Inclusion Speed Networking event, a joint venture by the Public Relations Society of America (PRSA) San Francisco and the San Francisco chapter of the American Marketing Association (AMASF). In attendance were nine... read more →
In December the American Marketing Association San Francisco partnered with Public Relations Society of America San Francisco to throw “Jingle, Mix & Mingle,” a colorful event held at art-themed bar/gallery, Dada Bar at the heart of the Financial District. In this fun-filled gathering, the Bay Area PR and Marketing worlds... read more →
Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is... read more →
Photo: Mark Fenske. It is sometimes easy to get wrapped up in what your individual AMA chapter is doing and lose sight of being part of a massive international network. Twice each year, chapter leaders are given the opportunity to connect for a weekend of learning, idea sharing, and networking. It... read more →